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| Area：Changsha | Type：airport | Frequency：0 |
| Address：Huanghua International Airport | Format：Light box | Duration：/ |
| Location：T2 International Departure Lounge | Min Qty：1 | |
| Size：6米W × 3米H | Min Period：year |
The departure hall lightbox advertising is a flagship product of Changsha Airport's upgraded advertising resources. Through a subtraction strategy, it enhances quality and provides premium brands with prime locations to precisely reach international travelers. As Changsha Airport's annual passenger throughput continues to grow, the value of this media location will increase further, becoming an important window for global brand communication.
With its precise coverage of international travelers, high-quality audience structure, and premium advertising environment, it has become a highly valuable media location within Changsha Airport's advertising matrix. Located above boarding gates, seating areas, and commercial zones, it naturally captures passengers' attention during the waiting period. The unobstructed, wide-view, 360-degree coverage positions it as a visual focal point for international travelers, reaching 100% of international departing passengers.
The lightboxes in Terminal 2's international departure hall are mainly distributed on check-in island walls and hall ceilings, forming a high-density exposure network focused on luxury goods, automotive, and financial industries. Double-sided designs enhance brand exposure efficiency. The international departure hall handles over 35 million passengers annually, with a typical dwell time of 25 minutes in the post-security waiting area, creating opportunities for high-frequency, long-duration ad engagement.
Located in the international departure hall, this media spot is the only wall-mounted lightbox in the area. It is prominently positioned, has long audience exposure time, and targets major international departing passengers, particularly affluent consumers in internet, finance, automotive, and liquor sectors. Recent cultural and tourism collaboration cases have further expanded demand for cultural communication.
The T2 International Departure Hall lightbox is a wall-mounted lightbox located within the international departure waiting area, making it an ideal platform for brands to communicate with high-end international audiences. Situated in the international passenger waiting area, it covers 100% of departing international travelers, with an average passenger dwell time of 30-60 minutes, creating a visual monopoly effect and serving as a golden window for brands to enhance international communication.
With its prime location, oversized display, affluent audience, long exposure time, and distraction-free environment, the departure hall lightbox has become an ideal platform for brands aiming to reach international markets. For brands looking to expand internationally, this media provides a three-in-one marketing solution of precise reach, efficient communication, and brand enhancement, serving as a golden window connecting Chinese brands with the world.
The waiting hall is the area where passengers spend the most time prior to boarding, with an average wait time of over 30 minutes. Compared to other airports, Huanghua Airport's advertising cost-effectiveness stands out. As a key aviation hub in central China, its advertising value has long been underestimated. However, with regional economic upgrades and a surge in traffic, its cost-effectiveness is becoming increasingly apparent, improving advertising display efficiency and covering the entire passenger flow.
By combining lightboxes of different sizes and locations, information display and brand communication services are provided to international passengers. The lightboxes serve not only as a commercial medium but also as a showcase of Changsha as an international gateway city. Through multilingual content and international design, they present the characteristics of Hunan and the image of China to the world.
