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| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 360, Yongyue Road, Minhang District | Format：led | Duration：15s |
| Location：Pujiang Wanda Plaza | Min Qty：1 | |
| Size：15m(W)×8m(H)=120㎡ | Min Period：week |
The LED screen at Pujiang Wanda Plaza, as an important advertising medium in the southern Shanghai area, not only provides brands with a high-exposure display platform but also, thanks to its precise audience targeting and strong commercial influence, has become an important channel for brand marketing. It can effectively enhance brand awareness, reputation, and market share. As a key commercial landmark in the southern region, the LED screen achieves high-density brand exposure, with a daily exposure of up to 600,000 times.The LED screen is not just an advertising medium; it is a bridge connecting brands and consumers, commerce and art. Through precise positioning, high-definition visuals, interactive marketing, and scenario integration, it provides brands with a powerful communication platform and commercial value, effectively improving brand awareness, reputation, and market share, while achieving deep connections between brands and consumers. It also displays promotional information and advertisements for mall tenants.Located in Pujiang Town at the southernmost part of Minhang District, it directly covers Jin Hui Town in Fengxian District, Hangtou Town in Pudong New Area, Wujing Town in Minhang District, and the surrounding areas within 5 km of Pujiang Wanda, which includes 29 primary and secondary schools as well as kindergartens, such as Pujiang No. 3 Middle School, Puhang No. 2 Middle School, Puhui Primary School, Pujiang Third Primary School, Pulian Kindergarten, and Pujiang Ruihecheng Kindergarten. Around Pujiang Wanda, there are numerous high-end residential complexes, concentrating high-consumption populations.With its superior location, advanced technological configuration, rich activity cases, and strong support from the Wanda brand, it has become an ideal media platform for businesses to promote their brands and products. Leveraging the strong brand influence and operational capabilities of Wanda Group ensures the long-term stable operation and value enhancement of the LED screen.
The LED screen system, with its core competitiveness centered on precise scene adaptation, intelligent data-driven operations, and integration of cultural value, has not only become a visual landmark for regional commerce but also, through technological innovation and operational strategies, upgraded the LED screen from a mere advertising medium to a catalyst for consumer experiences and a promoter of urban culture. As the first large-scale commercial complex in Pujiang Town, Minhang District, it covers a resident population of 300,000 within a 5-kilometer radius. The main customer base consists of young and middle-aged families, with consumption needs focused on parent-child activities, dining, and fast-moving consumer goods. The LED screen converts high traffic into consumer behavior through a closed-loop design of outdoor attraction to indoor conversion. For example, dining brands improve table turnover by 18% and increase average spend per customer by 12% through dynamic menus and real-time queue information. As a regional commercial landmark media, it has established a unique competitive advantage in the Minhang and southern Pudong business districts through its precise scene positioning, cost-effective communication value, and flexible operational model. It is located near the main Pu Xing Highway, surrounded by dense bus lines, approximately 1.5 kilometers from Shendu Highway Station on Metro Line 8, and is quickly accessible by car via the Shenjiahu Expressway. With the uniqueness and precision of its regional scene, advanced hardware, and flexible operations, it has become an efficient media platform for family consumption brands to penetrate the Minhang and southern Pudong markets. Its core value lies not only in high exposure but also in leveraging data-driven and scene-based operations to help advertisers achieve full-chain marketing objectives from brand awareness to consumer conversion, making it particularly appealing to brands seeking cost-effectiveness and precise reach.
