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| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：No. 1-100, Lane 1051, Jinshajiang West Road, Jiading District | Format：led | Duration：15s |
| Location：Jiangqiao Wanda Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：12.28m(W)×8.44m(H)=103.64㎡ | Min Period：week |
As a core regional advertising medium, it not only provides brands with a highly visible display platform but also, with its precise audience targeting and strong commercial influence, has become an important channel for brand marketing. Shanghai's largest and most fully functional urban complex, it sees an average daily footfall of up to 80,000 people and includes diverse businesses such as department stores, supermarkets, restaurants, and cinemas.Located in the core commercial district of Jiading, it is served by the Jin Yun Road Station on Metro Line 13 and multiple bus routes. Relying on Wanda's mature commercial operation model, advertising revenue is stable and predictable. The platform can flexibly accommodate various promotional activities and holiday celebrations, providing high-quality brand exposure for tenant businesses and supporting mall-organized promotions and festivities.Shanghai Jiangqiao Wanda Plaza is situated in the Jiangqiao area of northwest Jiading District, Shanghai, bordered by Jinsha River West Road to the north and Huajiang Road to the east, adjacent to Putuo District. It lies on the Shanghai-Nanjing development axis of the Yangtze River Delta and belongs to the Shanghai Hongqiao area. Following Wujiaochang Wanda Plaza and Zhoupu Wanda Plaza, it is the third large-scale urban complex developed by Wanda in Shanghai. Shanghai Jiangqiao Wanda Plaza is located at the core of the Hongqiao transportation hub—the center of the Greater Hongqiao strategic plan—which integrates air, highway, intercity rail, maglev, subway, and bus transport, and includes a 60 square kilometer comprehensive functional expansion area. Greater Hongqiao is set to drive the overall economic rise of the Yangtze River Delta region with its huge, modern integrated transportation advantages.
The essence of media advantage lies in the three-dimensional empowerment of technology, scenarios, and data. It creates immersive experiences through top-tier hardware, intercepts traffic via a full-scenario network, and enhances marketing efficiency with intelligent operations, ultimately forming a high-reach, high-conversion, and sustainable business loop. This model not only provides advertisers with cost-effective communication solutions but also sets a new industry benchmark driven by technology and ecological integration. Its investment value is reflected in the immersive experience provided by top-tier hardware, traffic monetization achieved through a full-scenario network, improved marketing efficiency via intelligent operations, and sustainable development ensured by policy compliance. Although the initial investment is relatively high, leveraging technological leadership, traffic scale, and innovative potential, the LED screen system at Jiangqiao Wanda Plaza represents a high-quality target in the Yangtze River Delta for advertisers and strategic investors pursuing high-end brand exposure, precise marketing, and technological demonstration effects.The LED screens are not merely an advertising medium but a bridge connecting brands and consumers, commerce and art. Through precise targeting, high-definition visuals, interactive marketing, and scenario integration, they provide brands with a powerful communication platform and commercial value, effectively enhancing brand awareness, reputation, and market share, and achieving deep connections between brands and consumers.Located at the core of the Hongqiao transportation hub, the area is a key part of the Greater Hongqiao strategic plan with convenient transportation. Jin Yun Road Station on Metro Line 13 covers the surrounding area, intersected by multiple bus routes. Wanda Plaza itself includes Wanda City Apartments, creating a healthy cycle of residence and consumption.
