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| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：77 Songhu Road, Yangpu District | Format：led | Duration：15s |
| Location：Wanda Plaza, Wujiaochang | Min Qty：1 | |
| Size：24.576m(W)×6.912m(H)=169.87㎡ | Min Period：week |
As an important advertising medium in the city's sub-center, it not only provides a high-exposure platform for brands but also leverages the influence of the business district to enhance brand value and market position, making it a key channel for brand marketing. The LED screens are integrated with the overall commercial atmosphere of Wanda Plaza, serving not only for advertising but also to display mall events, holiday moods, and more, enhancing interactive experiences within the mall.Located in the core area of Wujiaochang, Yangpu District, Shanghai, one of the city's four sub-centers, it is comparable to Shanghai's top ten commercial centers. As the most developed traffic hub and densely populated area in Yangpu District, it has an average daily footfall of approximately 600,000 people. It is adjacent to the Middle Ring Road, Inner Ring Road, Wujiaochang Sunken Plaza, and New Jiangwan City, and surrounded by 15 higher education institutions, forming a strong consumer base.The LED screen is an important component of Yangpu District's commercial landmarks. With advanced display technology and high traffic exposure, it has become a highlight for brand promotion and urban landscape. Its technical advantages, high traffic volume, and diverse usage scenarios make it an ideal platform for brand advertising and urban cultural display. As part of the mall's internal decoration and interactive experience, it provides an immersive visual feast.As one of Shanghai's four city sub-centers, Wujiaochang Wanda Plaza's LED screen system, leveraging three major advantages—Hub radiation from Hongqiao, coverage of the Yangtze River Delta customer base, and leading technical hardware—has become a commercial landmark in West Shanghai.
The LED screen system features technology, interactivity, and scenario-based design as its core characteristics, covering outdoor giant screens, indoor smart screens, and cinema-grade display equipment. It forms a diversified application ecosystem for business, culture, and entertainment, driven by technology to enhance experience and content to create value. Through high-spec hardware configuration, refined operational management, and diversified scenario integration, it not only becomes an efficient carrier for brand marketing but also injects vitality into urban cultural life.
Shanghai's new municipal commercial sub-center—Wujiaochang—is located at the center of a three-dimensional transportation network composed of the Middle Ring Elevated Road, underground transit, surface transportation, sunken pedestrian plazas, and the metro. Wujiaochang is one of the ten commercial centers designated by the Shanghai municipal government and is as prestigious as Xujiahui, Huaihai Road, and Zhongshan Park commercial centers. Outside Wujiaochang lies the Shanghai Wanda Plaza, one of the areas with relatively low residential density. Wujiaochang, as the most developed transport hub with the highest population density in Yangpu District, is adjacent to the Middle Ring, Inner Ring, Wujiaochang sunken plaza, and New Jiangwan City, surrounded by 15 universities and numerous research institutions, forming a thriving commercial atmosphere and consumer market.
The media advantage comes from disruptive breakthroughs in technological hardware, precise capture of business district traffic, continuous exploration of content innovation, and deep fulfillment of social responsibility. Its LED cinema screens redefine the movie-watching experience, outdoor giant screens become city landmarks, and themed interactive content creates a closed loop among people, screens, and scenarios.
