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| Area：Hangzhou | Type：Outdoors | Frequency：180 |
| Address：No. 718 Changbin Road, Gongshu District | Format：led | Duration：15s |
| Location：Xintiandi Shopping Center Atrium Corridor | Min Qty：1 | |
| Size：6（宽）×12（高） | Min Period：week |
The core of the value of Hangzhou Xintiandi LED screen lies in the double breakthrough of scene innovation and data empowerment, attracting young customers through immersive experience, combined with AI-driven precision delivery to achieve efficient conversion, its media form has evolved from a traditional advertising carrier to a key component of the "digital business operating system", in the process of reconstructing the business pattern in northern Hangzhou, such resources with both communication and productivity are becoming the strategic fulcrum of brands to seize the emerging consumer market
LED screen resources show multi-dimensional strategic value in the field of commercial communication, especially in the construction of immersive experience and data-driven precision marketing, forming a unique advantage that is different from traditional media, and its core competitiveness is not only reflected in the innovation at the hardware level, but also in the in-depth deconstruction and value reconstruction of consumption scenarios
LED content is flexibly switched, covering brand advertising, event information, fashion trends and other diverse content, and is deeply integrated with shopping and entertainment scenes in shopping malls, effectively stimulating consumer desire, and at the same time, innovative forms such as transparent window screens further enhance the interactive experience
Gongshu Wanda Plaza is located in the core area of Hanghang Road, adjacent to Hangzhou International Business District and Science and Technology City, covering high-net-worth business people and family customers, and accurately matching the needs of high-end brands and FMCG products
The surrounding area is concentrated with office buildings, industrial parks and residential areas, and the customer base is mainly high-net-worth business people and families, accurately matching the needs of high-end brands and FMCG
The LED screen in Xintiandi Shopping Center can realize cluster control and multi-screen linkage, which can simultaneously play the same or related content according to different marketing needs and scenarios, forming a scale effect, enhancing visual impact, and effectively improving customer flow and consumer experience
Media can play dynamic videos, animations and other content, compared with traditional static advertising, more vivid and interesting, can attract the attention of consumers, consumers in shopping malls usually have a longer stay time, which makes LED media have more opportunities to convey information to consumers and increase the number of exposure and effect of advertising
The media has the characteristics of real-time update content, which can quickly adjust the display information according to different time periods, promotional activities, festivals, etc., and release the latest product information, promotional activities, brand image promotion and other content in a timely manner, improve the efficiency and pertinence of marketing, and the media update content does not need to pay a large amount of additional production costs, but only needs to be operated through computers and other equipment, reducing advertising operation costs
Located at the core of the Sandun plate, adjacent to the main road Gudun Road, with a dense transportation network and a weekly passenger flow of 340,000 people, this high-frequency and high-stickiness passenger flow provides a natural audience base for LED advertising, especially suitable for retail, catering, entertainment and other industries that rely on offline exposure
The investment value of LED media in Hangzhou Xintiandi Shopping Center is based on the triple cornerstone of core location, high traffic, and technical advantages, especially suitable for advertisers who pursue offline accurate reach and brand image upgrade
