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| Area：Guangzhou | Type：Outdoors | Frequency：180 |
| Address：No. 10, Xingang East Road, Haizhu District | Format：led | Duration：15s |
| Location：Atrium in Poly Plaza shopping mall | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
The LED screen of Guangzhou Poly Plaza uses light and shadow narrative as the design language, integrating urban genes with commercial vitality. For example, the giant LED screen in the atrium once used the theme of "Pearl River Night Tour" to restore the evolution of historical buildings and modern skylines along the coast through moving images, attracting citizens to check in and spontaneously spread it on social platforms
Located in the core of the east business district of Huanshi, adjacent to Metro Line 5, forming a three-dimensional transportation network of "subway and bus", more than 20 five-star hotels and 15 Grade A office buildings are gathered within 3 kilometers around, and the business customer base is dense
The project not only connects directly to Wanshengwei Station through the B1 floor, but also connects Poly's office buildings and hotels in Pazhou and other commercial clusters, and also connects the entire ecosystem
The mall has special technology application cases such as LED naked-eye 3D, but the same brand Foshan Poly MALL has been equipped with a 1500㎡ aerial stage NBA-level four-sided LED hanging screen, and the future technology upgrade space can be expected
Located in the core of Pazhou Business District, Metro Line 4/Line 8 Wanshengwei Station is 703 meters away, radiating 20 five-star hotels and 15 Grade A office buildings in the surrounding area
LED screens may be distributed in multiple areas of the mall, such as lobbies, atriums, corridors, elevator entrances, etc., which can cover all corners of the mall in an all-round way, ensuring that customers in different locations can see the screen content
Located in Pazhou CBD, Guangzhou Poly Plaza is a full-format lifestyle shopping center integrating catering, entertainment, shopping and leisure, and has continued to rank first in Haizhu District and second in Guangzhou on the list of popular shopping malls in Dianping since 2023
The investment value of LED media in Poly Plaza shopping mall can be viewed from five dimensions: location advantage, traffic foundation, technical adaptability, policy environment and business ecology
Poly Plaza is located in the core area of Pazhou Artificial Intelligence and Digital Economy Pilot Zone, adjacent to the Canton Fair Complex and the headquarters of Internet giants such as Tencent and Alibaba, with the 353,000 square meters of commercial complex in Pazhou South District, the area will form a dual engine of "exhibition economy and digital economy", attracting business people and young consumer groups, and the shopping mall is positioned as an "urban fun center", complementing the surrounding high-end office buildings, hotels and residences, and providing precise business and home consumption scenarios for LED advertising
The average daily passenger flow continues to rank in the forefront of Haizhu District, with a year-on-year increase of 21% in the shopping mall, a single-day passenger flow of more than 140,000 during the event, and a 30% increase in sales, confirming its traffic adsorption capacity, and the media can cover multiple scenarios such as commuting, exhibition, and leisure to achieve high-frequency exposure
