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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：No. 2700 Metropolis Road, Minhang District | Format：led | Duration：15s |
| Location：Zhuanqiao Wanda Plaza atrium | Min Qty：1 | |
| Size：5（宽）×10（高） | Min Period：week |
As the first Wanda Plaza in Minhang District and the seventh in Shanghai, Shanghai Zhuanqiao Wanda Shopping Center has a total area of 147,500 square meters and is positioned as a refined fashion shopping center, providing urban livable and exquisite life supporting life services for the majority of residents in southern Minhang
Located at the intersection of Metropolis Road and Zhuanxing East Road, close to Liuleitang and residential areas, it radiates more than 20 large communities around it, with a stable average daily flow of people, covering family customers, young consumers and white-collar workers
The average monthly traffic of shopping malls exceeds 1.5 million, and LED screens strengthen brand memory through repeated exposure, and the click-through rate of advertisements can reach 12%
With green and low-carbon as the core, the LED system of Zhuanqiao Wanda Plaza not only solves the lighting and display needs of commercial spaces through architectural structure innovation and scene-based content design, but also transforms technology into a dual carrier of cultural and commercial value
The LED screen is located in the atrium or core public area of the mall, the specific size is not disclosed, but with reference to similar Wanda projects, it covers passenger flow with high frequency, usually a high-definition dynamic display, and supports the playback of various content such as videos and pictures
Combined with multiple formats such as supermarkets, cinemas, and children's playgrounds in shopping malls, LED screens can be used for brand promotion and event drainage
Located on Metropolis Road, Zhuanxing East Road, Minhang, the shopping center has a total area of 147,500 square meters, covering the entire customer base, the average weekly flow of people is not disclosed, but the project is positioned as a regional commercial center, and the shopping mall is rich in supermarkets, cinemas, children's playgrounds and other formats, and the LED screen can be combined with activities to increase exposure
Located near Gate 6 of the shopping mall's large atrium, the large atrium is a high-traffic area in the mall, and the vicinity of Gate 6 is convenient for consumers to enter and exit, which can ensure that the advertising information of the LED screen is seen by a large number of customers
Zhuanqiao Wanda Plaza integrates retail, catering, entertainment and other formats, with 240 selected merchants and 15 high-quality primary and secondary stores, with a large average daily flow of people, LED screens can effectively cover different types of consumer groups, provide merchants with a good advertising platform, and enhance brand awareness and product sales
The screen is located near Gate 6 of the shopping mall's large atrium, which is an area with a large flow of people in the shopping mall, and Gate 6 is convenient for consumers to enter and exit, which can ensure that the advertising information is seen by a large number of customers
The investment value of LED media in Zhuanqiao Wanda Plaza shopping mall is significant, and its core advantages are reflected in high traffic exposure, accurate customer group matching, technological leadership, policy support and long-term cost advantages
As a regional full-customer shopping center, Zhuanqiao Wanda Plaza has significant investment value with its unique location advantages, high pedestrian density and diversified business layout, and its LED media has significant investment value, located in the Zhuanqiao business district of Minhang District, adjacent to Zhuanqiao Station of Metro Line 5, radiating Zizhu Science and Technology Park, Xinzhuang Industrial Park and other high-end business districts, covering about 120,000 high-income white-collar workers and 40,000 college teachers and students, with strong consumption power
