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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：No. 999, Dongdaming Road, Hongkou District | Format：led | Duration：15s |
| Location：Raffles City Jupiter Atrium on the North Bund | Min Qty：1 | |
| Size：5（宽）×10（高） | Min Period：week |
As an important node of urban renewal on the North Bund, Raffles City's LED screen system has transcended being a simple display tool and has become a digital infrastructure connecting commerce, art and ecology, which not only reconstructs the perceptual dimension of consumer space, but also provides a replicable practical sample for the digital transformation of urban public space through technological innovation
The modern architectural style of the mall adopts a transparent glass dome, the LED lighting system strengthens the sense of line and space layer, the night light show has become one of the landmark landscapes of the North Bund, LED media is widely used in brand display and public information release, combined with high refresh rate commercial display screen, adapted to high-end retail and entertainment formats
As the core project of urban renewal on the North Bund, the combination of commercial value and technological empowerment makes Raffles City North Bund a landmark complex in the city
Raffles City North Bund is located at the confluence of the Huangpu River and the Suzhou River, forming the "Golden Triangle" of Shanghai with the Bund and Lujiazui, and through the TOD transportation hub to achieve seamless connection of subway, bus and ferry, the mall attracted 300,000 passengers on the first day of opening, and the weekday passenger flow in 2022 recovered to 86% of the same period last year, indicating its strong ability to attract customers
The total construction area of Raffles City on the North Bund is about 420,000 square meters, seamlessly connected to Tilanqiao Station of Line 12 and connected to the planned Metro Line 19
LED media supports functions such as split-screen carousel and H5 dynamic advertising, combined with the TOD hub attributes of shopping malls, to reach more than 200,000 parking lot passengers and business white-collar groups with an average of more than 200,000 vehicles per day
The glass dome combined with the LED line light system strengthens the sense of architectural hierarchy, and the night light show has become one of the landmark landscapes of the North Bund, while the high refresh rate commercial display screen is suitable for high-end brands such as luxury goods
Raffles City on the North Bund is seamlessly connected to Tilanqiao Station of Metro Line 12, and after the completion of Line 19, it will reach Lujiazui in 15 minutes, surrounded by financial technology companies such as Raffles City Wealth Asset Management and Mo Rong Space, accounting for more than 40% of the business customer base, and its consumption power is 2.3 times that of ordinary business districts
Raffles City North Bund's LED media advantages stem from the triple moat of technological leadership, scene innovation, and location monopoly, with an average daily exposure of more than 200,000 people, an average annual traffic blessing of more than 200 events, and the integration ability of full-link marketing, making it a value benchmark for LED media in Shanghai's high-end commercial complex
As the core of Shanghai's "Golden Triangle", the scarcity of land determines its ability to resist cyclical fluctuations. During the 2008 financial crisis, LED media rents in the Lujiazui business district fell by only 5%, while the peripheral business district fell by more than 20%
The investment value of LEDs in Raffles City on the North Bund can be comprehensively evaluated from four dimensions: core location value, technical barriers, scene operation capabilities, and policy dividends, and its core advantages lie in the irreproducibility of scarce resources, the certainty of long-term value-added, and the stability of anti-cyclical fluctuations
Raffles City North Bund's LED screen system is not only an information dissemination tool, but also a digital infrastructure that connects business, art and ecology, through high exposure and precise interaction, to increase advertising revenue and brand premium as the core components of urban renewal projects, LED screens help shopping malls continue to attract high-quality tenants and capital attention
In the context of the accelerated planning of the North Bund region, Raffles City North Bund's LED screen system is expected to become a benchmark asset for the digital transformation of business in the Yangtze River Delta, bringing stable cash flow and capital appreciation space to investors
