- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：No. 1368 Expo Avenue, Pudong New Area | Format：led | Duration：15s |
| Location：The atrium of the World Expo source | Min Qty：1 | |
| Size：13.68 （宽）×7.44（高） | Min Period：week |
Expo Source is a permanent building (Expo axis) renovated from the Shanghai World Expo, north to Huangpu River, south to Yaohua Road, west to Zhoujiadu Road, east to Shangnan Road, located in the core area of the World Expo Park, Expo Source makes full use of the original facilities and equipment of the World Expo to create a new shopping experience for tourists
The LED screen system of Expo Source not only carries the function of information transmission, but also empowers space aesthetics with technology, integrating business, art and low-carbon concepts, providing a replicable model for the digital transformation of urban public spaces
LED technology runs through the entire field, reducing energy consumption through cold luminescence technology and intelligent control systems. The lighting design innovatively combines indirect lighting with adjustable luminaires, balancing functionality and artistry to enhance the overall commercial quality
The shopping mall LED media is located in the core area of the Expo axis, adjacent to popular venues such as Mercedes Cultural Center and China Art Palace, and close to Metro Line 8, with a wide viewing range of people and vehicles, strong picture impact, and extremely high communication efficiency
As part of the city's landmarks, such as the Sunshine Valley Light Show, LED media can create "Internet celebrity check-in points" through creative content, strengthen the high-end image of shopping malls, and provide O2O drainage entrances for merchants
Shanghai's "14th Five-Year Plan" promotes the application of LED in smart cities, and Expoyuan, as a benchmark for riverside urban complexes, is in line with policy orientation, LED technology iteration speed and business district competition
Through cooperation with the public space of the shopping mall atrium and the outer square on the first floor, with media resources such as external wall signs, internal hanging flags, escalator side posts, etc., to provide unique one-stop full-scene marketing services, which can effectively attract customers to participate in interaction and enhance the communication effect of advertising
The investment value of LED media can be comprehensively evaluated from five dimensions: location advantages, market demand, technical barriers, operational ecology, and policy dividends
The Expo Source is renovated from the Expo axis, the permanent venue of the Shanghai World Expo, located in the core of the Expo Park, the northern end is connected to the Expo Park Celebration Square, and the east and west are adjacent to Mercedes-Benz Cultural Center, China Art Palace and many other well-known places
Metro Line 7/8/13 will go directly to Lujiazui in 30 minutes, and Zhangjiang Science City will be reached in 15 minutes after the opening of Line 19 at the end of 2025, building a golden triangle of "Lujiazui - Qiantan - Zhangjiang"
The Expo area has simultaneously promoted the construction of low-carbon demonstration zones, and green building projects such as Tianan Financial Center and Luneng International Center have attracted financial technology and energy trading enterprises to gather, forming a pyramid structure of "headquarters economy, international organizations, and innovative enterprises", and high-end customer groups and consumption power have continued to be injected
Although Taikoo Li Qiantan, Jingyao Qiantan and other business districts also lay out LED media, Expo Source has formed a unique moat through historical IP technical barriers and cultural activities
Its average daily exposure of more than 500,000 people, the average annual traffic blessing of more than 800 events, and the integration ability of full-scene marketing make it the golden target of Shanghai's outdoor advertising market
