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| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：The intersection of Guangzhi Road, Caoyang Road, Putuo District | Format：led | Duration：15s |
| Location：The intersection of Guangzhi Road, Caoyang Road, Putuo District | Min Qty：1 | |
| Size：17.62mx7.92m=140平方米 | Min Period：week |
The intersection of Caoyang Road and Guangzhi Road in the core living circle of Putuo District, Shanghai, is an important node of regional traffic arteries and urban renewal projects, where LED advertising screens rely on the surrounding dense residential areas and commercial facilities, becoming a golden carrier for brands to reach high-consumption groups
The value lies not only in high-frequency exposure, but also in its deep penetration into diverse audiences. The surrounding area covers educational institutions, medical centers and large supermarkets, attracting family users, young families and silver-haired customers, whether it is local life services, regional brand promotion, or cross-industry linkage marketing, LED advertising here can be reached through "fixed mobile" dual-state reach, building a complete closed loop from cognition to action
Adjacent to Metro Line 11 and the main road of the city, the average daily passenger flow is more than 60,000 people, radiating more than 500,000 permanent residents and more than 20 commercial buildings within 3 kilometers, and the peak passenger flow of Colorful City can reach 80,000 people per day during holidays and weekends, and the advertising reach efficiency can be increased by more than 40% due to the drainage of themed activities in the business district
Located in the core area of Zhenru, the north head of Caoyang Road, the Cao'an Road-Huning Road Expressway crosses, the central ring line of Zhenbei Road runs longitudinally, rail transit lines 7 and 11 have been opened to traffic, and Lines 14, 15 and 16 are being planned, which can be seamlessly connected with Xujiahui, Jing'an Temple and other central business districts
The advertising screen occupies a prime position on the façade of the building, facing the two-way traffic flow and pedestrian bridge on Caoyang Road, which can achieve dual visual coverage of "car and walk", which can widely reach people with different travel modes, and further improve the exposure and communication effect of the advertisement
Through the triple multiplier effect of "top location× cutting-edge technology × elite traffic", the media point has created the most brand premium digital outdoor entrance in the northwest urban area of Shanghai
The media location is suitable for advertisers who need to establish brand commanding heights such as luxury brands, financial technology, and high-end cars, and its unique data closed-loop capability can better meet the accurate conversion needs of performance advertisers
The large screen is scarce in terms of location, technology, business ecology and other dimensions, especially suitable as the core delivery node of the brand's regional strategy, which can quickly withdraw funds through precise pricing in the short term, and can rely on the development dividend of the Zhenru sub-center and the collaboration of the digital advertising industry in the long term to achieve continuous value appreciation
Covering mature residential areas such as Zhenru and Long March, as well as high-end office buildings such as China Overseas Center and Pinzun International, the business population accounts for more than 40%, with strong spending power, suitable for high-end brands such as automobiles, finance, and luxury goods, and the siphon effect of commercial entities such as Sam's Club and Huanyu City MAX further amplifies the value of advertising exposure
This point is a rare outdoor media in Shanghai that can achieve brand premium, data appreciation and asset appreciation at the same time, and occupies the only golden point in Putuo District where the three hearts of administration, commerce and transportation are superimposed
The advertising screen is located on the east side of the main road of Caoyang Road, close to Guoquan Road Station of Metro Line 15 and a number of bus lines, covering more than 20 mature communities and 5 large-scale commercial complexes within 3 kilometers of the surrounding area
The surrounding area covers educational institutions, medical centers and large supermarkets, attracting family users, young families and silver-haired customers, forming a diversified audience structure
With dynamic content, real-time interaction and scene integration as its core advantages, the advertising screen breaks through the limitations of static communication, and its location has the dual attributes of "commuting artery" and "community life circle", which is a strategic resource for the brand to build localized influence in Putuo District
