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- Media Map
| Area：Shanghai | Type：airport | Frequency：0 |
| Address：Shanghai Hongqiao Airport | Format：led | Duration：15s |
| Location：T2 arrived at the exit of Rainbow Bridge in China | Min Qty：4 | |
| Size：2*3米 | Min Period：4week |
Hongqiao Airport T2 is the main passage area for passengers after completing entry procedures, and the average daily passenger flow is stable at more than 50,000 passengers
The LEDs in this area directly reach international and domestic passengers, especially business travelers, multinational executives and high-end consumer groups. Passengers spend an average of 8-15 minutes here
Compared with traditional media, through dynamic pictures and real-time interactive technology, the advertising content is deeply integrated with passenger travel scenes, which significantly improves communication efficiency
Advertisers can dynamically adjust content based on peak flight hours, passenger portraits, and brand needs. For example, high-end car or luxury advertisements are placed during dense international flight hours to accurately reach business travelers; during off-peak hours, it focuses on brand value communication to strengthen user stickiness. Through big data analysis, enterprises can also monitor advertising effectiveness in real time, optimize advertising strategies, and reduce ineffective exposure costs. In 2025, Hongqiao Airport will increase its international routes to more than 60, covering five continents around the world, and the international attributes of LED provide brands with a unique path to expand the global market
The integrated display of comprehensive traffic guidance and brand advertising not only improves the travel efficiency of passengers, but also strengthens brand exposure. With the commissioning of the third runway of the airport and the international transformation of Terminal 3, the passenger flow and commercial value of Hongqiao Airport will continue to rise
The value of advertising rises with the growth of traffic. For enterprises pursuing long-term brand communication, this resource is not only a short-term traffic harvesting tool, but also a strategic choice to build a long-term brand moat
2. LED advertisements that reach the export of Rainbow Bridge in China have become a scarce asset for brands to invest in the high-end market with their accurate reach, scenario-based experience, data-driven and strategic synergy. In the context of the integration of the Yangtze River Delta and the recovery of cross-border tourism, the value of LED will continue to be released. For advertisers seeking brand premium and expanding international markets, this resource is not only a short-term traffic harvesting tool, but also a strategic choice to build a long-term brand moat
Through the integration of artistic design and technology, it not only conveys brand messages, but also becomes a part of the waiting space, extending passengers' stay time and deepening emotional resonance
high-end car or luxury advertisements are placed during the intensive hours of international flights to accurately reach business travelers; during off-peak hours, it focuses on brand value communication to strengthen user stickiness
For advertisers seeking brand premium and expanding international markets, this resource is not only a short-term traffic harvesting tool, but also a strategic choice to build a long-term brand moat
With the advantages of accurate coverage of high-net-worth individuals, high-frequency exposure and scenario-based communication, resources have become a golden node for brands to seize the high-end market. Among them, the domestic exports to Rainbow Bridge show significant investment potential due to their unique geographical location and traffic value
With its precise reach, scenario-based experience, data-driven and strategic synergy, it has become a scarce asset for brands to invest in the high-end market. In the context of the integration of the Yangtze River Delta and the recovery of cross-border tourism, the value of LED will continue to be released. For advertisers seeking brand premium and expanding international markets, this resource is not only a short-term traffic harvesting tool, but also a strategic choice to build a long-term brand moat
