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| Area：Shenzhen | Type：airport | Frequency：0 |
| Address：Shenzhen Bao'an Airport | Format：Light box | Duration：/ |
| Location：Lobby of Business VIP Building 1 | Min Qty：1 | |
| Size：宽6.61m*高2.69m | Min Period：4week |
The lobby of Building 1 of the VIP Building is a must-pass place for business travelers, multinational travelers and high-spending people, covering more than 95% of the VIP hall transit passengers, who have strong purchasing power and decision-making influence, and have extremely high requirements for brand tonality, service quality and consumer experience. Through the combination of static display and dynamic content of light box media, this target group is accurately reached. For example, while passengers are waiting to board or rest, the screen can push high-end cars, private banking, luxury goods and other highly relevant information related to business scenarios in real time, directly stimulating potential demand. Compared with traditional media, airport advertising has stronger adaptability to the scene, the advertising content is highly consistent with passenger behavior, and the conversion rate is significantly improved
Breaking through the traditional one-way communication model, it creates an immersive experience through dynamic graphics, artistic design and interactive technology. For example, lightbox advertisements can combine Lingnan cultural elements to present brand stories in a dynamic ink style, or transform the waiting space into a stage for brand narratives, extending passengers' stay time and enhancing emotional resonance
Flexibility and data capabilities are its core competencies. Advertisers can dynamically adjust content and playback strategies based on peak flight hours, passenger portraits, and brand needs
high-end car or luxury advertisements are placed during the intensive hours of international flights to accurately reach business travelers; during off-peak hours, it focuses on the communication of brand values and deepens emotional connections
Through big data analysis, enterprises can also monitor advertising effectiveness in real time, optimize advertising strategies, and reduce ineffective exposure costs
With the advantages of accurate coverage, scenario-based communication and technology integration, lightbox advertising resources have become the golden node for brands to compete for the high-end market. The light box in this area not only carries the function of passenger information guidance, but also provides brands with efficient brand exposure and consumption conversion paths through dynamic visual presentation and data operation
These groups of people have strong purchasing power and decision-making influence, and have extremely high requirements for brand tonality, service quality and consumer experience. Through the combination of static display and dynamic content of light box media, this target group is accurately reached. For example, while passengers are waiting to board or rest, the screen can push high-end cars, private banking, luxury goods and other highly relevant information related to business scenarios in real time, directly stimulating potential demand
Lightbox advertising can combine Lingnan cultural elements to present brand stories in a dynamic ink style, or transform the waiting space into a stage for brand narrative, extending passengers' stay time and enhancing emotional resonance
Advertisers can dynamically adjust content and playback strategies based on peak flight hours, passenger portraits, and brand needs
With the commissioning of the third runway of the airport and the international transformation of Terminal 3, the passenger flow and commercial value of the VIP lobby will continue to rise. In the first half of 2025, the international and regional passenger flow of Shenzhen Airport increased by 34.08% year-on-year, and the international exposure value of airport advertising increased significantly
For advertisers seeking brand premium and expanding international markets, this resource is not only a short-term traffic harvesting tool, but also a strategic choice to build a long-term brand moat
