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| Area：Shenzhen | Type：airport | Frequency：320 |
| Address：Shenzhen Bao'an Airport | Format：led | Duration：15s |
| Location：VIP Building 1 security checkpoint | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4.31m(w)*2.9m(h) | Min Period：week |
The security checkpoint of VIP Building 1 is located on the only way for departing passengers, and receives a large number of business elites, international travelers and high-spending people every day. According to the data, in the first half of 2025, the international and regional passenger flow of Shenzhen Airport will reach 3.055 million, a year-on-year increase of 30.7%, of which business travel accounts for more than 70% of VIP lounge passengers
Through the combination layout of dynamic flight information screens, brand display screens and interactive terminals, this target group is accurately reached. For example, the LED screen at the security checkpoint updates boarding reminders and service guides in real time, which not only meets functional needs, but also strengthens memory through brand exposure; Interactive LED terminals can recommend high-end hotels, luxury goods or private customized services, directly connecting with passengers' consumption preferences. This double matching of "scene demand" makes the advertising conversion rate far exceed that of traditional media
The 24-hour continuous operation feature makes it an "invisible driver" of brand exposure. The LED screen at the security checkpoint of VIP Building 1 frequently refreshes the content during the waiting period of passengers, with an average stay time of more than 90 minutes and 3-5 views. High-frequency visual impact significantly improves brand recognition and memory
Advertisers can dynamically adjust content and playback strategies based on peak flight hours, passenger portraits, and brand needs
high-end car or luxury goods advertisements are placed during intensive international flight hours to accurately reach business travelers; during off-peak hours, it focuses on the communication of brand values and deepens emotional connections. Through big data analysis, enterprises can also monitor advertising effectiveness in real time, optimize advertising strategies, and reduce ineffective exposure costs
The scarcity of resources determines the long-term stability of their ROI. Compared with outdoor advertising or traditional print media, the LED advertisements at the security checkpoint of VIP Building 1 have 24-hour continuous operation, high exposure frequency (average number of views by passengers reach 3-5 times) and accurate reach, and the advertising effect is more measurable
The value of advertising rises with the growth of traffic. For enterprises pursuing long-term brand communication, this resource is not only a short-term traffic harvesting tool, but also a strategic choice for building a long-term brand moat
For advertisers seeking brand premium and expanding international markets, this resource is not only a short-term traffic harvesting tool, but also a strategic choice to build a long-term brand moat
With its accurate coverage of high-net-worth individuals, high-frequency exposure and scenario-based communication capabilities, LED advertising screens in this area have become a scarce resource that cannot be ignored in airport advertising
As the core hub of the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen Bao'an International Airport's airport advertising resources at the security checkpoint of VIP Building 1 are becoming a strategic highland for brands to compete for the high-end market
The security checkpoint of VIP Building 1 is located on the only way for departing passengers, and receives a large number of business elites, international travelers and high-spending people every day
The LEDs at the security checkpoint in Building 1 have become a scarce asset for brands to invest in the high-end market with their accurate reach, scenario-based experience, data-driven and strategic synergy. In the context of economic integration and cross-border tourism recovery in the Guangdong-Hong Kong-Macao Greater Bay Area, the value will continue to be released
