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| Area：Guangzhou | Type：airport | Frequency：360 |
| Address：Guangzhou Baiyun Airport | Format：led | Duration：15秒 |
| Location：China Southern Airlines VIP Lounge | Min Qty：30 | |
| Size：65寸 | Min Period：4week |
As an important waiting space for high-end passengers, China Southern Airlines VIP lounge has achieved a comprehensive innovation from functional layout to experience details through the introduction of LED technology in recent years
In the VIP lounge of China Southern Airlines, LED screens are cleverly integrated into multiple scenes. For example, the LED information screen at the entrance updates flight dynamics and boarding reminders in real time to ensure that passengers can efficiently grasp the itinerary; The interactive LED terminals in the rest area not only provide practical functions such as flight inquiry and destination recommendation, but also strengthen passengers' perception of the brand by dynamically displaying the brand culture and service concept of China Southern Airlines. In addition, the LED menu screen in the catering area presents the details of the dishes in high-definition images, improving ordering efficiency and visual experience, and reflecting China Southern Airlines' ultimate pursuit of details
It has improved the service efficiency and information transmission ability of China Southern Airlines VIP lounges, and created a comfortable and futuristic waiting experience for high-end passengers through the integration of technology and humanities. This innovative practice also further demonstrates China Southern Airlines' leading position in the construction of smart airports
The LED media in the VIP lounge of China Southern Airlines accurately covers business elites, high-end tourists and other groups with strong spending power. According to the data, business travel accounts for more than 60% of VIP lounge passengers, and this group of people has higher requirements for brand tonality, service quality and personalized experience
Through the combination layout of dynamic flight information screens, brand advertising screens and interactive terminals, the media has achieved full-link coverage from information transmission to consumption guidance
The application of media in the VIP hall of China Southern Airlines is far more than functional display, but also focuses on improving the texture of the space through visual and emotional stimulation. The LED background wall of the tea art area adopts a dynamic ink style, inspired by Lingnan culture, and combines traditional art with modern technology to create an aesthetic atmosphere with both oriental charm and futurism; The mother and baby room and children's activity area create a warm parent-child space with soft LED lighting and fun animations to meet the diverse needs of family travelers. This scenario-based design not only extends the stay time of passengers in the VIP room, but also enhances brand favorability through emotional resonance
The LED screen in the VIP room frequently refreshes the content during the waiting period of passengers, whether it is an efficient itinerary reminder for business people or a destination strategy recommendation for travel experts, it can match the focus of the target audience through accurate content
This high-frequency visual impact has significantly enhanced the brand's recognition and memory, especially for mid-to-high-end luxury goods, automobiles and financial brands, LED media has become a key position for them to seize the high-end market
Advertisers can dynamically adjust advertising content and playback strategies based on peak flight hours, passenger portraits, and brand communication goals
The LED media practice in the VIP lounge of China Southern Airlines shows how technology can empower the upgrading of the airport's business ecology. From precise touch to immersive experience, from all-weather exposure to data-driven flexible delivery, LED media is gradually becoming a bridge connecting brands and high-end travelers
