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| Area：Shanghai | Type：airport | Frequency：360 |
| Address：Shanghai Hongqiao Airport | Format：led | Duration：15秒 |
| Location：China Southern Airlines VIP Lounge | Min Qty：13 | |
| Size：65寸 | Min Period：4week |
Its audience is mainly business elites, high-net-worth customers and international travelers, and its spending power and brand loyalty are significantly higher than that of ordinary passengers. According to the data, the average stay time of passengers is 40-60 minutes, and more than 80% of them are high-end people with decision-making power. This high density of dwell time overlaps with the target audience, making airport advertising exposure far more efficient than traditional media
Travelers scan the brand logo on the screen to trigger augmented reality content such as virtual check-in, product history retrospective, and more. A beauty brand's airport advertisement achieved a single-day interactive conversion rate of 17% through the AR makeup try-on function, demonstrating the potential of advertising monetization empowered by technology
Different from traditional static advertising, the LED media in the VIP lounge of China Southern Airlines realizes dynamic content adjustment through data-driven. The system is connected to the flight information, time slot characteristics and passenger portrait database in real time, and the ad combination is updated every hour
The airport advertising system of China Southern Airlines VIP lounge not only focuses on exposure, but also emphasizes the quantifiable evaluation of communication effect. Through data tools such as heat map analysis and eye trajectory tracking, advertisers can accurately optimize the focus distribution and content rhythm of the picture
Passengers can get brand coupons after scanning the code to share, realizing a closed loop from offline exposure to online fission. Through this model, the airport advertising of a FMCG brand increased the exposure of social platforms by 3 times, demonstrating the unique advantages of airport advertising in traffic conversion
The LED media system of the VIP lounge of China Southern Airlines at Shanghai Hongqiao Airport upgrades airport advertising from "passive exposure" to active connection through precise audience targeting, technological innovation and dynamic content adaptation
The core audience of China Southern Airlines VIP lounges is mainly business elites, high-net-worth customers and international passengers, whose spending power and brand loyalty are significantly higher than those of ordinary passengers. According to the data, the average stay time of passengers in the VIP lounge is 40-60 minutes, and more than 80% of them are high-end people with decision-making power. This high density of dwell time overlaps with the target audience, making airport advertising exposure far more efficient than traditional media
The LED media in the VIP lounge of China Southern Airlines realizes dynamic content adjustment through data-driven. The system is connected to the flight information, time slot characteristics and passenger portrait database in real time, and the ad combination is updated every hour. For example, enterprise-level service solutions are pushed during peak business hours, and leisure passenger flow is switched to tourist destination promotional videos or home consumption advertisements
The LED media system in the VIP lounge of China Southern Airlines adopts an energy-saving design, reducing energy consumption by 40% compared with traditional screens, which is in line with the airport's green operation concept. At the content level, brands can convey social responsibility through diversified forms such as public service advertisements and cultural promotion. For example, an airport advertisement by an environmental protection organization uses the theme of "Green Commitment in Flight" to interact with passengers based on flight carbon emission data, which not only enhances brand favorability, but also strengthens public awareness of environmental protection. This sustainability strategy not only aligns with global ESG investment trends but also creates long-term value for the brand
