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Area:Beijing | Type:airport | Frequency:0 |
Address:Beijing Daxing Airport | Format:Light box | Duration:/ |
Location:Arrive at the exit of the baggage hall on the second floor | Min Qty:4 | |
Size:2m×4m×4 | Min Period:year |
Tourists stay in this area for an average of 15-20 minutes, and the advertisements can deeply reach the middle and high-end consumer groups, especially suitable for life services and tourism brands
Using high-definition LED technology, it supports dynamic pictures and naked-eye 3D effects, and maintains bright colors in strong light environments, and some points are equipped with intelligent brightness adjustment functions
Combined with the baggage claim scenario, the ad can be integrated with real-time service information (such as car rental, hotel reservation) to improve conversion efficiency, and the data feedback shows that the click-through rate is higher than the airport average
As a benchmark media of a national hub, this point can give high-end and reliable added value to brands, especially suitable for luxury goods and financial industries to enhance their reputation
On the second floor of Beijing Daxing Airport, the exit light box media of the arrival baggage hall has become a golden point for brand communication by virtue of the following core advantages
Passengers stay for an average of 15-20 minutes, and receive advertising information passively at a high frequency, and the exposure intensity is far beyond that of ordinary areas
It adopts high-definition LED technology to support dynamic pictures and naked-eye 3D effects, and still maintains color saturation and picture clarity in strong light environments
Some points are equipped with intelligent brightness adjustment systems, taking into account energy-saving needs and visual impact
combined with the immediate needs of passengers after picking up their luggage (such as transportation and accommodation), life service advertisements can be placed, and the conversion rate can be increased by more than 30%
International/domestic flight passengers reach in layers, supporting customized content for different customer groups such as business and tourism
Relying on the positioning of Daxing Airport as the "national gateway", the light box media naturally gives the brand a high-end and international image, especially suitable for luxury goods, finance and other industries to enhance its reputation
Long-term stable display (usually 3-6 months) strengthens brand memory and cooperates with the airport intelligent data analysis system to track the delivery effect
In the future, functions such as interactive touch and AR navigation can be expanded to enhance user engagement