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| Area：Beijing | Type：airport | Frequency：0 |
| Address：Beijing Daxing Airport | Format：Light box | Duration：/ |
| Location：Four-layer glass curtain wall light box | Min Qty：2 | |
| Size：17m×6m | Min Period：year |
As a key project of "New National Gate", it enjoys the linkage dividend of the Beijing-Tianjin-Hebei Economic Circle, and can obtain tax incentives for international brand launch
Located in the mixed flow area of international/domestic departures, covering 100% of departing passengers, with an average daily exposure of more than 200,000 people, forming a mandatory display effect
Business travelers account for more than 40%, and their spending power is 2-3 times that of ordinary travelers, and the transformation effect of luxury brands is remarkable
Typical brand case: After the launch of a luxury brand, the brand awareness increased by 25%, and the regional sales increased by 18% month-on-month
Comparison of ping ping efficiency: The commercial ping efficiency in this area is 1.5 times the average level of the airport, but lower than the benchmark project of Shanghai airport
Payback period: The average payback period for high-end brands is about 10-14 months
During the summer travel period, the single-day peak exceeded 153,600, and the proportion of international passengers remained stable at more than 20%
The average length of stay for passengers is 40 minutes, which is significantly higher than that of other areas of the terminal
It is suitable for medium and long-term marketing of high-end brands with sufficient budgets, and it is recommended to combine dynamic content and holiday schedules to give priority to locking in the row of light box sets
The "vertical light and horizontal" beamless glass curtain wall system is adopted, and the columns are external with the function of shading, which naturally transitions with the terminal lighting roof
Located in the mixed flow area of international/domestic departures, business passengers account for more than 40%, and the spending power is 2-3 times that of ordinary passengers
There are no other competing media in the region, and the row of light box sets forms brand visual hegemony, and the awareness of a luxury brand increases by 25% after launch
Automatically adjust the brightness according to the ambient light to avoid glare disturbing passengers
