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Area:Beijing | Type:airport | Frequency:0 |
Address:Beijing Capital Airport T2 | Format:Light box | Duration:/ |
Location:Departure check-in area, next to the VIP lounge | Min Qty:1 | |
Size:4×2.2 | Min Period:year |
The light box on the side of the VIP hall in the T2 departure check-in area is located in the core area of passenger check-in, which has a significant advertising display effect
Accurately reach high-end passengers and enhance brand memory
Located next to the VIP hall in the check-in area, close to the core area of passenger check-in, 100% covering the departure passenger flow route to ensure the compulsory reach of brand information
The surrounding environment of the VIP room is open and unobstructed, and the light box is designed with large size and LED light sources to form a visual center, and passengers' eyes naturally fall here when they stay
VIP room passengers are mainly business elites and international passengers, and the consumption power is 2-3 times that of ordinary passengers, which is suitable for high-end brands such as luxury goods and finance
Combined with the passenger check-in waiting scene, deepening brand memory through continuous images or dynamic content, the popularity of an international brand increased by 25% after launch
Support for ultra-high-definition still images or dynamic videos (such as glasses-free 3D technology), and increase passenger participation by 40%
Optimize your strategy through metrics such as exposure and click-through rate to ensure maximum ROI
Passenger word-of-mouth communication and social sharing can form a continuous influence, and one case shows that the brand reputation has increased by 30%
With the triple advantages of "location, crowd and technology", the light box media has become a strategic choice for high-end brands to seize the minds of high-net-worth users
Located on the side of the VIP hall in the check-in area, it covers 100% of the necessary paths for high-end passengers to check in, and the forced reach effect is remarkable
VIP room passengers are mainly business elites and international tourists, with spending power reaching 2-3 times that of ordinary passengers, which is suitable for high-end brands such as luxury goods and finance
Combined with the passenger check-in waiting scene, the brand awareness of an international brand increased by 25% after it was launched
With the triple advantages of "location, crowd and technology", the light box has become a strategic choice for brands to seize the high-end market, but it needs to be combined with a long-term launch strategy to dilute the cost