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Area:Beijing | Type:airport | Frequency:0 |
Address:Shuangliu International Airport | Format:led | Duration:10 |
Location:Shuangliu International Airport | Min Qty:2 | |
Size:1080*1920 | Min Period:week |
Tourists stay for an average of 1-2 hours, the advertising exposure rate reaches 100%, and the memory retention rate is significantly higher than that of open regional media
The equipment is distributed in high-traffic nodes such as check-in islands and catering areas, with a wide and unobstructed field of vision, covering 100% of high-end domestic passengers
It is linked with lounge catering and boarding reminder services to enhance brand favorability and scene memory points
Passengers can use the lounge through Air China membership or paid (229 yuan/3 hours) to expand the coverage of high-net-worth individuals
Focusing on Air China Platinum/Gold Card members, first-class/business-class passengers, and Star Alliance high-end members, 66% of the audience are middle and senior managers, with an annual family income of about 500,000 yuan, and deeply reach high-net-worth individuals such as political and business decision-makers
With the three core advantages of accurate customer coverage, immersive technical experience, and cost-effective exposure, the LED media is suitable for positioning high-end brand placement. In particular, it is recommended that industries such as luxury goods, finance, and high-end automobiles need to strengthen their brand tonality, and achieve in-depth marketing transformation through emotional penetration of closed scenes
The lounge is located next to Gate 154 on the third floor of Terminal 2, and can be directly reached through an exclusive channel after security check, occupying the core traffic node of domestic departure
Shuangliu Airport will handle 32.43 million passengers in 2024 (ranking 12th in the country), and the continuous and stable source of high-end passengers provides a basic guarantee for advertising exposure
The equipment is distributed in high-traffic nodes such as check-in islands and catering areas, with a wide and unobstructed field of vision, covering 100% of high-end domestic passengers
Combined with the "efficient and private" environmental characteristics of the lounge, the high-end image of the brand is deepened