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Area:Wuhan | Type:airport | Frequency:0 |
Address:Arrive at the baggage claim hall on the first floor of T2 | Format:Light box | Duration:/ |
Location:Arrive at the baggage claim hall on the first floor of T2 | Min Qty:4 | |
Size:3.5m(H)×10m(W) | Min Period:year |
The background of the light box is integrated with Wuhan landmark elements such as the Yellow Crane Tower, forming a visual linkage with the theme of the terminal's "Bright Galaxy, Rhythmic Ripples" ceiling, enhancing the brand's regional affinity
Covering business travelers (accounting for 65%), family travel decision-makers and duty-free shoppers, travelers' willingness to receive information increased by 60% after the travel pressure was lifted, and the advertising memory retention rate was significantly higher than that of the departure layer
It can form a "waiting-reaching-conversion" marketing link with the electronic screen of the baggage carousel and the exit LED, and the pre-purchase conversion rate of duty-free goods is measured to reach 15%.
The face recognition directional push interface is reserved, and functions such as AR virtual fitting and flight dynamic information switching can be expanded in the future
Some light boxes can be switched to traffic guidance or emergency notification interfaces, which also have the attributes of public services
It is located in the only exit channel for domestic arriving passengers, covering 100% of the inbound passenger flow, with an average daily reach of more than 50,000 passengers. Passengers are required to stay here for 5-8 minutes after claiming their luggage, forming a forced exposure scene
There are no commercial facilities in the baggage hall area to divert attention, and the light box has become the visual focus, and the advertising gaze is triggered synchronously when passengers look up to check the status of their luggage, with an attention rate of more than 80%.
The background of the light box is integrated with Wuhan landmark elements such as the Yellow Crane Tower, forming a visual linkage with the theme of the terminal's "Bright Galaxy, Rhythmic Ripples" ceiling, enhancing the brand's regional affinity
Covering business travelers (accounting for 65%), family travel decision-makers and duty-free shoppers, travelers' willingness to receive information increased by 60% after the travel pressure was lifted, and the advertising memory retention rate was significantly higher than that of the departure layer
It can form a "waiting-reaching-conversion" marketing link with the electronic screen of the baggage carousel and the exit LED, and the pre-purchase conversion rate of duty-free goods is measured to reach 15%.