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Area:Wuhan | Type:airport | Frequency:0 |
Address:Tianhe Airport T2 arrives at the mezzanine corridor | Format:Light box | Duration:/ |
Location:Tianhe Airport T2 arrives at the mezzanine corridor | Min Qty:2 | |
Size:2.2m(H)×6m(W) | Min Period:year |
There are no commercial facilities in the corridor area to divert attention, and the light box has become the only visual focus for passengers in the process, and the advertising attention is triggered synchronously when looking up to view the guide, with an attention rate of more than 80%
Covering business travelers (accounting for 65%), family travel decision-makers and duty-free shoppers, travelers' willingness to receive information increases by 60% after the pressure of travel is lifted, and the advertising memory retention rate is significantly higher than that of the departure layer
The light box media next to the mezzanine corridor on the arrival level of the T2 terminal has significant investment value
It is located in the only exit channel for domestic arriving passengers, covering 100% of the arriving passenger flow, and passengers must pass through this area after claiming their luggage, and the detention time is 5-8 minutes, forming a forced exposure scene
Covering business travelers, family travel decision-makers and duty-free shoppers, the willingness of tourists to receive information increases by 60% after the travel pressure is relieved, and the advertising memory retention rate is significantly higher than that of the departure layer
Some light boxes can be switched to traffic guidance or emergency notification interfaces, which have both commercial and public welfare attributes and enhance the brand's social image
The background of the light box is integrated with Wuhan landmark patterns such as the silhouette of the Yellow Crane Tower, forming a visual linkage with the theme of the "Galaxy Ripples" ceiling of the terminal building and enhancing the regional affinity of the brand
Covering business travelers (accounting for 65%), family travel decision-makers and duty-free shoppers, travelers' willingness to receive information increased by 60% after the travel pressure was lifted, and the advertising memory retention rate was significantly higher than that of the departure layer
It can form a marketing link of "arrival reminder - waiting for conversion - reaching before leaving" with the electronic screen of the baggage carousel and the exit LED, and the pre-purchase conversion rate of duty-free products is measured to reach 15%.
Some light boxes can be switched to traffic guidance or emergency notification interfaces, which have both public service attributes and enhance the social image of the brand
The face recognition directional push function interface is reserved, and scenario-based services such as flight delay information switching and pick-up service guidance can be expanded in the future
Located next to the main passage of the arrival mezzanine corridor, it connects the baggage claim area and the exit, covering 100% of domestic arriving passengers, with an average daily reach of more than 50,000 passengers. Passengers must pass through this channel after claiming their luggage, and the detention time is 5-8 minutes, forming a forced exposure scene