- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Wuhan | Type：airport | Frequency：0 |
| Address：Tianhe Airport T2 arrives at the mezzanine | Format：Light box | Duration：/ |
| Location：Tianhe Airport T2 arrives at the mezzanine | Min Qty：2 | Operating Time：0-24o'clock |
| Size：3m(H)×10m(W) | Min Period：year |
Located in the main passage of the arrival mezzanine, connecting the baggage claim area and the exit, covering 100% of domestic arriving passengers, with an average daily reach of more than 50,000 passengers. When passengers claim their luggage, they stay for 5-8 minutes, and the mandatory exposure rate of advertisements is 100%, forming a high-density reach window
Some of the background of the light box is integrated with Wuhan landmark elements (such as the silhouette of the Yellow Crane Tower), forming a visual linkage with the theme of the "Galaxy Ripples" ceiling of the terminal building, enhancing the brand's regional affinity
Covering business travelers (accounting for 65%), family travel decision-makers and duty-free shoppers, travelers' willingness to receive information increased by 60% after the travel pressure was lifted, and the advertising memory retention rate was significantly higher than that of the departure layer
It can form a closed marketing loop of "arrival reminder - baggage waiting - conversion before departure" with the electronic screen of the baggage carousel and the exit LED, and the conversion rate of duty-free pre-purchase is measured to reach 15%.
The face recognition directional push function is reserved, and scenario-based services such as flight delay information switching and pick-up service guidance can be expanded in the future
Located in the main passage of the arrival mezzanine, connecting the baggage claim area and the exit, covering 100% of domestic arriving passengers, with an average daily reach of more than 50,000 passengers. When passengers claim their luggage, they stay for 5-8 minutes, and the mandatory exposure rate of advertisements is 100%, forming a high-density reach window
There are no commercial facilities in the baggage carousel area to divert attention, and the light box has become the visual focus, and the advertising attention is triggered synchronously when passengers look up to check the status of their luggage, with an attention rate of more than 80%.
Some of the background of the light box is integrated with Wuhan landmark elements (such as the silhouette of the Yellow Crane Tower), forming a visual linkage with the theme of the "Galaxy Ripples" ceiling of the terminal building, enhancing the brand's regional affinity
Covering business travelers (accounting for 65%), family travel decision-makers and duty-free shoppers, travelers' willingness to receive information increased by 60% after the travel pressure was lifted, and the advertising memory retention rate was significantly higher than that of the departure layer
It can form a closed marketing loop of "arrival reminder - baggage waiting - conversion before departure" with the electronic screen of the baggage carousel and the exit LED, and the conversion rate of duty-free pre-purchase is measured to reach 15%.
