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Area:Wuhan | Type:airport | Frequency:0 |
Address:T2 on the second floor of the departure corridor commercial mezzanine | Format:Light box | Duration:/ |
Location:T2 on the second floor of the departure corridor commercial mezzanine | Min Qty:2 | |
Size:2.4m(H)×9.7m(W | Min Period:year |
It is adjacent to online celebrity check-in points such as naked-eye 3D screens and intangible cultural heritage experience areas, extending the stay time of passengers and improving the memory retention rate of advertising content by more than 35%.
The design of the light box integrates the theme of "Galaxy Ripples" ceiling, echoing the regional culture of the terminal building "Great Rivers and Great Lakes" and enhancing the visual affinity of the brand
Business travelers account for more than 60%, and family travel decision-makers account for 25%, which is suitable for luxury goods, finance and insurance and other high-value brands
It can form a "drainage-conversion-precipitation" marketing closed loop with the LED giant screen in the security check area and the light box on the check-in island, and the price of the light box is 20% lower than that in the ordinary area, and the cost performance is significant
It supports targeted push of face recognition, and has piloted scenario-based services such as duty-free pre-purchase and VIP room reservation, increasing the conversion rate by 40%.
Located on the commercial mezzanine floor of the departure corridor on the second floor, it connects the check-in area and the security check area, covering 100% of departing passengers, with an average daily reach of 24,000 passengers. Travelers stay in the business area for an average of 5-8 minutes, forming a high-density exposure scene
Business travelers account for more than 60% (including executives in finance, technology and other industries), and family travel decision-makers account for 25%, and their spending power is significantly higher than that of ordinary areas
The lightbox integrates dynamic video and QR code/NFC interactive modules, which can expand the AR virtual fitting function in the future and adapt to immersive marketing needs such as luxury goods and beauty
Linked with the theme of "Galaxy Ripples", Jingchu cultural elements are integrated to enhance the visual memory of the brand, and the measured advertising memory retention rate has increased by 35%.
Some light boxes have the ability to switch flight delay notifications, which has the attributes of public service and can enhance the brand's image of social responsibility
It supports face recognition and targeted push, and has achieved an industry-leading conversion rate of 18% for duty-free pre-orders and 12% for VIP room reservations