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- Specs
- Advantages
- Value
- Media Map
| Area：Wuhan | Type：airport | Frequency：0 |
| Address：Taxi waiting area on the first floor of Tianhe Airport | Format：Light box | Duration：/ |
| Location：Taxi waiting area on the first floor of Tianhe Airport | Min Qty：3 | |
| Size：3.45X2.1 | Min Period：year |
It covers more than 60% of business travelers (including corporate executives and financial practitioners) and family travel decision-makers, and the proportion of high-income groups is significantly higher than that of ordinary outdoor media, and the influence of consumption decisions is strong
Passengers are in the golden period of information reception after relieving the pressure of travel, and the acceptance of advertising content such as car rental, hotel reservation, and duty-free shopping has increased by 60%, and the memory retention rate is 40% higher than that of departure level advertising
It supports QR code/NFC interactive function, and can be combined with AR technology to achieve scenario-based marketing such as "scanning code coupons" and "virtual test drive" in the future, and the static picture is more suitable for long-term precipitation of brand image
It can complement dynamic media (such as luggage carousel LED screen), static light box strengthens brand awareness, dynamic advertising improves instant conversion, and realizes the full link coverage of "cognition-interest-decision".
It covers business travelers, family travel decision-makers and high-end tourists, and reaches people in sensitive periods of consumption decision-making such as duty-free shopping and airport pick-up services, and the willingness to receive information is increased by 60% compared with the departure level
Passengers are in the golden period of information reception after relieving the pressure of their trip, and the advertising memory retention rate is 40% higher than that of the departure layer, which is especially suitable for high-conversion industries such as automobiles and finance
Static pictures are more suitable for brand image precipitation, and complement the dynamic advertising of LED screens, such as the price of LED publications in the security check area is 180,000-500,000 yuan/week, which is suitable for medium and long-term brand penetration needs
There is no risk of strong light interference, in line with airport safety regulations, and the screen content review process is more efficient
Located in the only way for domestic arriving passengers to the taxi waiting area, the average daily reach exceeds 30,000 people, and the peak number of people on holidays can reach 50,000 people, and the advertising exposure rate of passengers during queuing or slow travel (average stay of 2-3 minutes) is close to 100%.
