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Area:Wuhan | Type:airport | Frequency:0 |
Address:Taxi lane on the first floor of Tianhe Airport | Format:Booth | Duration:/ |
Location:Taxi lane on the first floor of Tianhe Airport | Min Qty:16 | |
Size:2.77X5.5X4 | Min Period:year |
During the waiting line or slow movement of vehicles (an average stay of 2-3 minutes), the light box becomes the visual focus, and the attention rate is more than 75%.
It covers the last business decision-making window of passengers before departure, and is suitable for instant conversion advertisements such as online ride-hailing platforms, hotel reservations, and car rental services, and the measured click-through conversion rate is 40% higher than that of the media in the terminal
It can form a closed-loop marketing of "arrival-departure" with the light box in the arrival hall on the second floor, for example, a car rental brand has achieved a 27% increase in order volume through dual-area placement
The light box is located on both sides of the carriageway on the first floor of the T3 terminal, covering the line of sight of all passengers departing by taxi and airport bus, with an average daily reach of more than 30,000 passengers (including night flight passengers), and an exposure rate of nearly 100%.
During the waiting line or slow movement of vehicles (an average stay of 2-3 minutes), the light box becomes the visual focus, and the attention rate is more than 75%.
Business travelers account for more than 60%, and people with high income and high spending power are concentrated, and the conversion rate of advertising content such as automobiles, finance, and hotels is higher
The last commercial touch point before departure, suitable for instant conversion advertisements such as online car-hailing platforms and car rental services, and the measured click conversion rate is 40% higher than that of media in the terminal
It covers people with an average annual income of 300,000 people, and the conversion rate of advertising content such as automobiles, finance, and hotels has been significantly improved
Covering the line of sight of all passengers departing from Hong Kong by taxi and airport bus, Wuhan Tianhe Airport will guarantee an average of 94,600 passengers per day during the May Day period in 2025, a record high for the same period in history, and the exposure rate of light boxes is close to 100%.
The AR code scanning function is reserved, which can be combined with the smart lighting system that has been launched at Tianhe Airport to achieve time-based content optimization in the future