Entrance booth of baggage claim area on the second floor of Wuhan Tianhe Airport

The light box on the wall above the entrance (12.6 meters × 2.7 meters) is eye-catching, and there are no commercial diversion facilities around, so passengers will naturally trigger advertising attention when they look up to check the status of their luggage, with an attention rate of more than 80%.
Passengers who have just finished their trips and are in a relaxed state after relieving stress have increased their willingness to receive information by 60%, and are more receptive to advertising content such as duty-free shopping and airport pick-up services
It covers business travelers (56%), family travel decision-makers and high-end tourists, with an average annual income of 300,000 people accounting for 68%, and has strong consumption decision-making power
The baggage waiting period (6 minutes on average) provides a time window for the in-depth transmission of brand information, and the advertising memory retention rate is significantly higher than that of the departure layer
The design of the mixed flow area makes the advertising space unobstructed, and the passengers' line of sight is concentrated, the interference is low, and the visual impact is extremely strong