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| Area：Wuhan | Type：airport | Frequency：0 |
| Address：Baggage claim area on the second floor of Tianhe Airport | Format：Booth | Duration：/ |
| Location：Baggage claim area on the second floor of Tianhe Airport | Min Qty：2 | Operating Time：0-24o'clock |
| Size：4X1.6m | Min Period：year |
The light box on the wall above the entrance (12.6 meters × 2.7 meters) is eye-catching, and there are no commercial diversion facilities around, so passengers will naturally trigger advertising attention when they look up to check the status of their luggage, with an attention rate of more than 80%.
Passengers who have just finished their trips and are in a relaxed state after relieving stress have increased their willingness to receive information by 60%, and are more receptive to advertising content such as duty-free shopping and airport pick-up services
It covers business travelers (56%), family travel decision-makers and high-end tourists, with an average annual income of 300,000 people accounting for 68%, and has strong consumption decision-making power
The baggage waiting period (6 minutes on average) provides a time window for the in-depth transmission of brand information, and the advertising memory retention rate is significantly higher than that of the departure layer
The design of the mixed flow area makes the advertising space unobstructed, and the passengers' line of sight is concentrated, the interference is low, and the visual impact is extremely strong
Cases of similar regional advertising show that the regional sales of brands can increase by up to 27%, such as home furnishing brands through the linkage of light boxes and luggage carousels
In the future, it can be combined with AR interactions, such as scanning QR codes to generate baggage claim progress easter eggs or AI content optimization, and switching ads according to flight time slots to further enhance engagement
This area is the only way for domestic arriving passengers to claim their luggage, with an average daily reach of more than 50,000 passengers during the May Day period in 2025, and passengers staying for 5-8 minutes, with no blind spots in advertising exposure
Passengers are relaxed at the end of their trips, their willingness to receive information has increased by 60%, and the conversion rate of advertising content such as duty-free shopping and airport pick-up service is higher
