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Area:Wuhan | Type:airport | Frequency:0 |
Address:AB luggage area in the living room on the second floor of Tianhe Airport | Format:Light box | Duration:/ |
Location:AB luggage area in the living room on the second floor of Tianhe Airport | Min Qty:4 | |
Size:10.94X1.35 | Min Period:year |
There are no commercial facilities in the baggage area to divert attention, and the light box has become the core visual target for passengers when looking up to find their luggage, with a head-up gaze rate of > 80%.
Using a high lumen light source, the picture is clear and stable, without the problem of electronic screen flicker, which is suitable for passengers to gaze for a long time
The average stay of passengers is 5-8 minutes (peak 40 minutes), and the willingness to accept advertisements increases by 60% after the release of travel anxiety, and the memory retention rate is significantly higher than that of the departure layer
Reach business travellers (42%), duty-free shoppers and family decision-makers;
Financial brands accounted for more than 60%, and typical case: the Export-Import Bank of China Zone B light box won the bid price of 1.197 million yuan/half a year
Covering the necessary routes for domestic arriving passengers from baggage claim to departure, there is no commercial diversion interference, and the passenger reach rate is close to 100%.
Zone A and Zone B light boxes correspond to different flight baggage carousels, and passengers are diverted to the corresponding areas according to flight information to ensure accurate access to the target group (for example, Zone A focuses on domestic flights, while Zone B takes into account international flight passengers).
In 2025, the peak passenger flow in a single day will be nearly 100,000 (a year-on-year increase of 6.6%), and the annual throughput will exceed 25 million, with an average daily reach of more than 50,000 people
Passengers stay for an average of 5-8 minutes (with a peak of 40 minutes), and the willingness to accept advertisements increases by 60% after the release of travel pressure, and the memory retention rate is significantly higher than that of the departure layer
The light box in the AB luggage area is built with a triple barrier of "forced contact by moving lines× infiltration of stranded minds× stratification of customer groups in dual areas".