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Area:Wuhan | Type:airport | Frequency:0 |
Address:Baggage area on the second floor of Tianhe Airport | Format:Light box | Duration:/ |
Location:Baggage area on the second floor of Tianhe Airport | Min Qty:2 | |
Size:5.6X2.7 | Min Period:year |
More than 50,000 people, and the single-day peak of May Day in 2025 will be close to 100,000 people
There is no interference from commercial facilities in the baggage carousel area, and the light box has become the only visual focus for passengers when looking up to find their luggage, with a head-up gaze rate of > 80%.
Passengers stay for an average of 5-8 minutes (40 minutes during peak hours), and the willingness to accept advertisements increases by 60% after the release of travel pressure, and the memory retention rate is significantly higher than that of the departure layer
Business travelers account for 42% Duty-free shoppers and family decision-makers, reaching out to high-consumption sensitive groups such as finance, automobiles, and luxury goods
Passengers are in the stage of releasing travel anxiety, and their acceptance of emotional appeals such as "sense of security" and "exclusive service" has increased by 40%.
The light box in the luggage area is reached by high-net-worth with a "circulation monopoly× deep detention ×
Exclusive use of rigid demand scenes: The only exit channel ensures 100% reach, and the visual avoidance rate tends to be close to zero
Long-term synergy of quality and efficiency: The cost of 1,000 exposures is as low as ≈40 yuan, and the brand precipitation and conversion induction are synchronized in combination with the residence time
Scarcity of strategic resources: The core traffic entrance of the central airport continues to benefit from the expansion of Wuhan's cultural and tourism economy and hub