Wall light box in the luggage area on the second floor of Wuhan Tianhe Airport

There is no interference from commercial facilities in the baggage carousel area, and the light box has become the only visual focus for passengers when they look up to check their luggage, with a head-up fixation rate of > 80%.
Passengers are stranded for an average of 5-8 minutes (40 minutes during peak hours) to claim their luggage, and their willingness to accept advertising information increases by 60% after the stress of the trip is lifted, and the memory retention rate is significantly higher than that of the departure layer
It covers business travelers (42%), duty-free shoppers and family decision-makers, and reaches out to high-order consumption sensitive groups such as finance, automobiles, and luxury goods
Passengers are in the stage of releasing travel anxiety, and their acceptance of emotional appeals such as "sense of security" and "exclusive service" has increased by 40%.
After the third runway is put into operation in 2025, the annual passenger flow will exceed 63 million, and the peak day will drop by 90 flights/hour, doubling the exposure