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| Area：Wuhan | Type：airport | Frequency：0 |
| Address：Baggage area on the second floor of Tianhe Airport | Format：Light box | Duration：/ |
| Location：Baggage area on the second floor of Tianhe Airport | Min Qty：6 | Operating Time：0-24o'clock |
| Size：4.5X2.7 | Min Period：year |
There is no interference from commercial facilities in the baggage carousel area, and the light box has become the only visual focus for passengers when they look up to check their luggage, with a head-up fixation rate of > 80%.
Passengers are stranded for an average of 5-8 minutes (40 minutes during peak hours) to claim their luggage, and their willingness to accept advertising information increases by 60% after the stress of the trip is lifted, and the memory retention rate is significantly higher than that of the departure layer
It covers business travelers (42%), duty-free shoppers and family decision-makers, and reaches out to high-order consumption sensitive groups such as finance, automobiles, and luxury goods
Passengers are in the stage of releasing travel anxiety, and their acceptance of emotional appeals such as "sense of security" and "exclusive service" has increased by 40%.
After the third runway is put into operation in 2025, the annual passenger flow will exceed 63 million, and the peak day will drop by 90 flights/hour, doubling the exposure
The light box in the luggage area is constructed with "circulation monopoly× deep detention ×high-net-worth reach".
Exclusive use of rigid demand scenarios: The non-diversion environment ensures 100% reach efficiency, and the visual avoidance rate tends to be close to zero
Long-term synergy of quality and efficiency: low cost of 1,000 exposures (≈40 yuan) combined with high retention time to achieve synchronization of brand image precipitation and transformation induction Scarcity of strategic resources: The core traffic entrance of the central airport continues to benefit from the expansion dividend of Wuhan's cultural and tourism economy and hub
After the opening of the Tianhe high-speed railway station, the attributes of the air-rail intermodal transport hub further strengthened the high-end brand narrative scene
