- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Wuhan | Type：airport | Frequency：0 |
| Address：Above the baggage area on the second floor of Tianhe Airport | Format：Light box | Duration：/ |
| Location：Above the baggage area on the second floor of Tianhe Airport | Min Qty：6 | |
| Size：12.6X2.7 | Min Period：year |
It covers the dual area of A/B exit and is facing the baggage carousel, forming the visual focus of passengers after claiming their luggage
As the only outlet for domestic arriving passengers, the average daily reach exceeds 50,000 people, and the single-day peak is nearly 100,000 during the May Day peak period
The detention time of passengers is 5-8 minutes (an average of 6 minutes), and the advertising gaze is triggered when they look up to check the status of their luggage, and the head-up rate exceeds 80%.
Covering business travelers, family decision-makers and duty-free consumers, the willingness of tourists to receive information increases by 60% after the travel pressure is relieved, and the advertising memory retention rate is significantly higher than that of the departure layer
The light box in the luggage area has a unique advantage of "export monopoly, anxiety relief period, and high memory retention".
No diversion reach: Passengers are concentrated in the carousel to the exit line, and the advertising avoidance rate tends to be close to zero
Emotional window binding: After the stroke pressure is released, the depth of information reception is improved, and the quality and efficiency conversion link is shortened
Adaptation to rigid demand scenarios: Brands with high customer orders such as finance, automobiles, and duty-free products can take advantage of the situation to accurately penetrate during the sensitive period of consumption decision-making
The light box is located on both sides of the only passage from the baggage claim area to the exit, covering 100% of the domestic arrivals, with an average daily reach of more than 50,000 passengers
Reach business travelers (42%), duty-free shoppers and family decision-makers, which is highly compatible with high-end single-product consumption scenarios such as finance, automobiles and luxury goods
