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Area:Wuhan | Type:airport | Frequency:0 |
Address:Departure hall on the fourth floor of Tianhe Airport | Format:Light box | Duration:/ |
Location:Departure hall on the fourth floor of Tianhe Airport | Min Qty:4 | |
Size:4.7X2.8X2 | Min Period:year |
Located behind the security check channel in the departure hall on the fourth floor of Terminal 3, passengers enter the core transition area of the waiting area after completing the security check. The light box adopts a double-sided display design, with advertisements on both sides, with a single-sided size of 4.7 meters × 2.8 meters, and an overall visual area of 26.32 square meters (double-sided total), with a total of 4 groups of light box array distribution
It is located in a relatively independent circulation space after the security check, reducing commercial advertising competition and enhancing the memory of brand information
The double-sided three-dimensional display ensures that passengers in different directions can obtain advertising information, and the exposure rate is increased by 100%.
The installation height of the light box is level with the line of sight of passengers to avoid obstruction and realize the display without dead ends
As a key medium for passengers' psychological transformation nodes (relaxation after security checks), the light box behind the security check has both mandatory exposure and in-depth reach, and is the preferred resource for brands to seize high-end travel scenarios
The built-in intelligent dimming system automatically adjusts the brightness according to the ambient lighting of the terminal to ensure the clarity of the picture
Mainly business travelers and middle and high consumer groups, with strong consumption decision-making ability, it is suitable for high-priced brands such as luxury goods, finance, and technology
The high-end scene of the airport naturally enhances the brand tonality, which is highly consistent with the brand image of luxury goods and top financial services, such as Hermès and Rolls-Royce, which have adopted similar strategies
In 2024, the passenger throughput of Tianhe Airport will exceed 30 million, and the business passenger flow will account for more than 40%, confirming its core position as the high-end traffic entrance in Central China