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Area:Tianjin | Type:airport | Frequency:0 |
Address:Tianjin Haibin Airport T2 | Format:Light box | Duration:、 |
Location:Domestic arrivals baggage claim light box | Min Qty:1 | |
Size:4.03米(W)×4.23米(H) | Min Period:month |
Passengers stay in the carousel area for an average of 2-3 minutes, and the forced access scene is formed due to the focus on finding luggage
The annual passenger throughput exceeds 20 million (2024 data), and business customers account for 65%.
The closed scene adapts to the transmission of high-end brand images such as luxury goods and finance
The space is open and unobstructed, and passengers' attention is focused on baggage checking, and the interference of information reception is low
With a mezzanine channel light box (exposure for 5-8 minutes), it covers the whole process of "baggage claim - departure from the airport", and the brand memory is increased by 40%
Passengers stay for an average of 2-3 minutes to focus on checking their luggage, and their eyes are forced to focus on the light box area with high frequency (3 times/minute for head-up confirmation ≥action), forming a closed loop of forced reach
Due to the ultra-high active reach rate and extremely low interference environment in the baggage claim area, the ROI of the lightbox ranks among the top 3 in the airport circulation media
Unit Exposure Value = (Net Customer Group × Active Reach) ÷ (Environmental Interference Factor × Competitive Cost)
Linkage of mezzanine channel light box (exposure for 5-8 minutes) to achieve full coverage of the whole process of "baggage claim-departure", and increase brand memory by 40%