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Area:Tianjin | Type:airport | Frequency:0 |
Address:Tianjin Binhai Airport T2 | Format:Light box | Duration:/ |
Location:Domestic reach mezzanine corridors | Min Qty:1 | |
Size:9.62m(W)×1.74m(H) | Min Period:month |
The average daily passenger flow in the region is 10-150,000 passengers3, and the single-day peak data (427,000 domestic passengers) during the National Day holiday in 2024 is superimposed, forming a high-frequency exposure basis.
After arrival, passengers are in the "window period" of information receiving, focusing on the physical environment such as baggage carousel and signage guidance, and advertisements are naturally integrated into the observation range of moving lines, and the information acceptance rate has increased by more than 30%.
Passengers mainly travel for business (65%) and middle and high income (48% of the average monthly consumption is more than 15,000 yuan)^[Airport User Survey Data]^, which can be targeted to match the needs of high-end brands such as finance, luxury goods, and technology products.
Travelers are relaxed after completing the trip, and their willingness to accept brand information increases, and it is easy to arouse emotional resonance in the advertisement.