Media Resources

On the east wall of the new W Hotel located in the center of Times Square, New York, you can see the famous Bowtie area directly. The Bowtie area is an important part of Times Square in terms of design, architecture, and traffic. The screen is at street level, facing 47th Avenue leading west.

The large screen is not only an important window for showcasing China's image, but also a crucial platform for Chinese brands to enter the international market. It bears witness to the increasingly close cultural exchanges between China and the world. The area around the square is surrounded by Broadway theaters and nearly 40 shopping malls, making it the only part of New York City where prominent advertising displays are mandatory.

As one of the most iconic advertising screens in Times Square, the screen located in the heart of New York's Times Square, the crossroads of the world, not only has historical significance but also, with its outstanding display effect and unparalleled exposure advantage, has become a prime advertising spot sought after by global brands.

The large-screen high-definition visuals combined with creative content allow brand stories to integrate into the rhythm of urban life, creating lasting brand memory, precisely targeting business elites and the main force of fashion consumers. Advertising conversion rates have increased by over 30%, with ROI far surpassing traditional media.

The high-frequency, high-quality broadcasting on large screens transforms advertising from a jarring interruption into an elegant expression integrated into the rhythm of city life, allowing brand value to naturally grow with the pulse of Lujiazui, where every pause becomes a moment of the brand dancing with the city.

Adjacent to the transportation hub where Metro Lines 2, 4, 6, and 9 intersect, it attracts a large number of mid- to high-end customers with strong spending power. The area is surrounded by high-end commercial facilities such as First Yaohan, China Resources Times Square, Zhongrong Tower, 96 Square, and Century Hui, creating a strong commercial atmosphere and vibrant consumer activity.

By advertising through LED screens, brands can not only gain high traffic exposure but also enhance their recognition and reputation among high-end consumer groups. This not only elevates the brand status of Baisheng Shopping Center but also becomes an important platform for showcasing Shanghai's urban image.

Outdoor billboard No. 2 at Da Rong City is the undisputed visual focal point of the Guanyin Bridge business district. It is located directly opposite the main entrance of Da Rong City and seamlessly connects with Guanyin Bridge Plaza and the metro station exit, attracting an average of 350,000 visitors daily, making it an excellent stage for brands to engage with the city.