Media Resources

Located in the Ternes area of the 17th arrondissement in Paris, adjacent to the Ternes station on Paris Metro Line 13, it is an important local cultural consumption center that makes culture accessible, reflecting FNAC's core philosophy of making culture available to everyone.

The Paris Oriental Center Screen is a demonstration site for overseas communication capacity building designated by the Chinese national authorities in Europe. It is located in the heart of Paris, adjacent to the world-famous Champs-Élysées, and serves as an important window for Sino-French cultural exchange.

The large advertising screens in the 44-45th Street area of Times Square in New York essentially refer to the giant displays on the One Times Square building, which are one of the most iconic advertising platforms in Times Square, New York.

On the east wall of the new W Hotel located in the center of Times Square, New York, you can see the famous Bowtie area directly. The Bowtie area is an important part of Times Square in terms of design, architecture, and traffic. The screen is at street level, facing 47th Avenue leading west.

The large screen is not only an important window for showcasing China's image, but also a crucial platform for Chinese brands to enter the international market. It bears witness to the increasingly close cultural exchanges between China and the world. The area around the square is surrounded by Broadway theaters and nearly 40 shopping malls, making it the only part of New York City where prominent advertising displays are mandatory.

As one of the most iconic advertising screens in Times Square, the screen located in the heart of New York's Times Square, the crossroads of the world, not only has historical significance but also, with its outstanding display effect and unparalleled exposure advantage, has become a prime advertising spot sought after by global brands.

The large-screen high-definition visuals combined with creative content allow brand stories to integrate into the rhythm of urban life, creating lasting brand memory, precisely targeting business elites and the main force of fashion consumers. Advertising conversion rates have increased by over 30%, with ROI far surpassing traditional media.

The high-frequency, high-quality broadcasting on large screens transforms advertising from a jarring interruption into an elegant expression integrated into the rhythm of city life, allowing brand value to naturally grow with the pulse of Lujiazui, where every pause becomes a moment of the brand dancing with the city.