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| Area：International | Type：Outdoors | Frequency：36 |
| Address：2 Times Square, New York, USA | Format：large screen | Duration：10s |
| Location：2 Times Square, New York, USA | Min Qty：1 | |
| Size：238平米 | Min Period：week |
Located on the south side of 2 Times Square in New York, it sits in the prime area of the world's crossroads. Times Square is known as the crossroads of the world and is a must-visit destination for tourists visiting New York. The 2 Times Square building is the most prominent and eye-catching location in Times Square, with five billboards from top to bottom, of which the China screen is the second from the top. As a window for China's external communication, it has become an important media platform for conveying China's image to the world thanks to its superior location, massive audience, and unique cultural display value. It plays an irreplaceable role in enhancing China's national image and cultural soft power. Serving as an important platform for promoting Chinese culture and national image, it has successfully showcased promotional films for cities such as Shanghai, Chengdu, and Weishan.As one of the iconic screens in New York's Times Square, it enjoys high international exposure. Times Square, referred to as the crossroads of the world, attracts over 400,000 visitors daily and hosts more than 134 million visitors annually. This international attention significantly enhances the brand value of advertisements, allowing advertisers to leverage the screen's authority and influence to boost their brand image.This high-traffic environment ensures that billboard advertisements achieve extremely high exposure, making it an ideal platform for international brand promotion. With its prime location, massive foot traffic, international influence, advanced technical specifications, and clear positioning, it has become a key medium for international brand communication and Chinese cultural export.
The large screen is the iconic advertising display system of the square, located at the heart of the world’s crossroads. The south facade of this 26-story building is composed of multiple giant advertising screens, the most famous of which is the so-called China Screen, a large screen leased by Xinhua News Agency in 2011. It was the first time a Chinese company leased a large outdoor LCD screen in Times Square, New York, on a long-term basis.
The large screen of 2 Times Square is one of the most influential outdoor advertising display systems in the world, particularly the China Screen, which has become an important platform for promoting Chinese culture internationally. The screen is not only a vehicle for commercial advertising but also an essential component of New York’s urban landscape and global media culture, showcasing colorful visual content daily to millions of visitors from around the world.
The media advantages are mainly reflected in six aspects: global exposure, strategic location, visual impact, technological advancement, precise audience targeting, and amplification effect. As the core landmark of the world’s crossroads, the 2 Times Square large screen attracts millions of tourists and pedestrians every day. Its advertising messages can reach on-site audiences directly and, through social media, spread globally, providing brands with unparalleled international influence.
The advantages of the large screen lie in its multi-dimensional comprehensive effects—ranging from global exposure to technological innovation, from audience quality to amplification—creating a media ecosystem that is difficult to replicate. Compared with other media, its core competitiveness lies in the triad effect of massive real-time exposure, secondary dissemination through social media, and brand authority endorsement.
