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- Media Map
| Area：International | Type：Outdoors | Frequency：60 |
| Address：Paris Oriental Center | Format：large screen | Duration：10s |
| Location：Paris Oriental Center | Min Qty：1 | |
| Size：75寸 | Min Period：week |
As China's official communication demonstration point in Europe, it carries the important mission of showcasing Chinese city images, culture, and brands. Adjacent to the Champs-Élysées and located in the prime area of central Paris, it enjoys high foot traffic and visibility, serving to display Chinese city brands, cultural activities, and international exchange programs. It acts as a bridge connecting China and Europe, and interacts cross-regionally with outdoor screens in places like Shanghai and New York, expanding its communication impact. Compared with other advertising screens in Paris, the uniqueness of the Paris Oriental Center screen lies in its official background and cultural exchange function. Unlike commercial advertising screens, it carries the mission of official Chinese cultural dissemination and is an important vehicle for Sino-French cultural exchange. This type of officially designated communication platform further highlights its value, providing a unique opportunity for showcasing Chinese brands and culture. Adjacent to the Champs-Élysées, one of the world's three most prosperous main streets, this street attracts global tourists and fashion celebrities all year round. It is not only a fashion landmark of Paris but also a top global commercial and cultural center. The advertising screens on both sides of the Champs-Élysées are popular at all times, and the Paris Oriental Center screen, due to its special positioning, has become the focal point of Sino-French cultural exchange. Located in the prime position of central Paris, the Paris Oriental Center screen attracts a large number of tourists daily, becoming an excellent stage for brand display. It allows large screen advertising to go beyond mere commercial behavior, serving as a medium for cultural exchange, enabling the world to see Chinese cities' culture and vitality through this window.
With the acceleration of Chinese brands going global, the large screen advertising on the Paris Oriental Center will become increasingly valuable. It is not just an advertising platform but an important bridge for Chinese brands to establish emotional connections with the European market. During the Paris Olympics, this screen has become a golden stage for global brands to showcase themselves, allowing brands not only to gain global exposure but also to generate secondary dissemination through social networks, turning a simple ad placement into a social topic lasting weeks.With its scarce location, official endorsement, high-net-worth audience, and comprehensive communication matrix, the Paris Oriental Center screen has become the preferred large-screen advertising platform for Chinese brands entering the European market. Its core advantage lies in deeply linking the dual core political and commercial location with the cultural exchange window between China and Europe, achieving a triple breakthrough in advertising exposure value, trust premium, and conversion efficiency.The Paris Oriental Center screen occupies a central location in the suburban streets of Saint-Honoré, adjacent to the Champs-Élysées and only 500 meters from the French Presidential Palace. Located within the high-end commercial and political core of Paris’s Golden Triangle, it receives a daily footfall of 150,000 to 200,000, covering high-spending local residents, business professionals, and international tourists. Furthermore, being close to public transport hubs ensures stable, all-day traffic coverage.As a core communication asset for Xinhua News Agency in Europe, the Paris Oriental Center screen, with its scarce location, policy advantages, comprehensive communication matrix, and coverage of high-net-worth audiences, has become a low-risk, high-return investment choice for brands expanding into Europe.
