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- Media Map
| Area：International | Type：Outdoors | Frequency：30 |
| Address：McDonald's in the Times Square area of New York | Format：large screen | Duration：15s |
| Location：McDonald's in the Times Square area of New York | Min Qty：1 | Operating Time：0-24o'clock |
| Size：22.25米 高 * 38.1米 宽 | Min Period：week |
As an iconic advertising screen in New York's Times Square, the McDonald's rooftop billboard not only provides global exposure opportunities for the brand but also serves as an important bridge connecting China and the world, allowing global audiences to learn about Chinese brands and culture through this screen. Times Square receives over 400,000 visitors daily and more than 134 million visitors annually, making it one of the areas with the highest global tourist traffic.Located at the core of the world's crossroads, the McDonald's rooftop billboard faces the busiest intersection of Times Square, ensuring that every investment in billboard advertising translates into high visibility, reaching a daily audience of 350,000—far exceeding other advertising spaces in Times Square. It offers unparalleled exposure for brands. Compared to high-cost advertising spaces such as the Nasdaq screen, the McDonald's screen, through platforms like Yi Er Media, provides more affordable advertising options, allowing small and medium-sized enterprises to easily secure prime advertising space in Times Square. This cost-effective large-screen advertising model makes brand exposure no longer a luxury.The McDonald's billboard in Times Square, New York, is located in the heart of Midtown Manhattan, specifically at the intersection of Broadway and Seventh Avenue. It is an important part of the Times Square advertising network. As part of the world's crossroads, this area attracts more than 400,000 visitors daily, with annual tourist numbers reaching 134 million, including visitors and business people from around the world.Thanks to its superior location and high-traffic environment, the advertising content is guaranteed maximum exposure, attracting global tourists, business professionals, and high-spending groups. It is suitable for high-end brand promotion. Tourists come from all over the world, providing an ideal display platform for international brands, with the audience largely composed of middle- and high-income individuals with purchasing decision-making power.
The McDonald’s screen in Times Square, New York, is no longer just a medium for commercial advertisements; it has become a significant landmark of New York's urban landscape. Every day, it conveys brand messages to millions of audiences from around the world while also witnessing the city's prosperity and vitality. For brands, appearing on the McDonald’s screen means gaining a global platform for exposure, not only enhancing brand awareness but also connecting with the iconic status of the world's crossroads, injecting international influence into the brand.
Located at the top of the McDonald’s flagship restaurant at the intersection of 45th Street and Broadway in Times Square, with the precise address of 1528 Broadway, New York, NY 10036, this giant LED screen serves as a core display platform in the Times Square bowtie area. Together with the neighboring Nasdaq screen and One Times Square screen, it forms the world's most influential outdoor advertising matrix.
The adjacent Broadway pedestrian plaza, TKTS booth, and red steps naturally capture the audience's attention for 3-5 seconds, far exceeding the outdoor advertising average attention span of 1.5 seconds, significantly enhancing the information reception efficiency of large screens. With a daily pedestrian flow exceeding 350,000 and an annual traffic of 128 million, combined with the restaurant's daily customer visits in the thousands, it forms a dual-flow matrix of street pedestrians and in-store consumers, enabling the large screen ads to reach audiences in all scenarios.
The essence of media advantage lies in deeply integrating location traffic, visual superiority, audience quality, and brand momentum, transforming large screen advertisements from passive displays into active empowerment. For global brands, this location is not only a window for showcasing advertisements but also a strategic high ground for connecting with global markets and enhancing brand value.
