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| Area：International | Type：Outdoors | Frequency：60 |
| Address：Fnac Ternes store in the 17th arrondissement of Paris | Format：large screen | Duration：10s |
| Location：Fnac Ternes store in the 17th arrondissement of Paris | Min Qty：1 | |
| Size：23平米 | Min Period：week |
In the daily life of Paris's 17th arrondissement, the screen at the Fnac Ternes store has become an important touchpoint for cultural consumption, attracting many cultural enthusiasts to stop and watch. It has become a bright feature of Parisian cultural life. The large screen is not only an advertising platform but also a vivid embodiment of the democratization of French culture, integrating culture into everyday life and becoming an important part of the cultural life of Paris residents.The media value of the Fnac Ternes screen lies not only in current brand exposure but also in its role in opening new possibilities for the future integration of culture and commerce. Supporting video and image loops, it can present dynamic and attractive content. Located in the core area of this district, the screen attracts more than 10,000 visitors daily, providing brands with high-quality exposure opportunities.This area is a famous mixed commercial and residential district in Paris, close to landmarks such as the Arc de Triomphe and the Champs-Élysées. As a well-known French cultural retail chain, the outdoor screen at Fnac Ternes is positioned at the store entrance and serves as an important local commercial display platform. As part of the Fnac chain, the screen is mainly used to showcase in-store products, promotions, and cultural content. Its commercial value primarily lies in its unique positioning as a local business information platform, making it suitable for companies and organizations looking to enhance regional brand awareness.With its scarce high-end commercial location, stable high traffic, and unique synergy with the Fnac brand, it has become an important digital media touchpoint in western Paris. For brands, it is not only a display platform but also a precise marketing channel connecting with middle- and high-income households in Paris.
This screen is located at the entrance of a store in Paris, where outdoor electronic advertisements are strictly regulated in urban areas. It complies with regulations while being easily visible to passing tourists. It is one of the few premium electronic media resources in the 17th arrondissement of Paris, especially suitable for companies and organizations looking to enhance regional brand awareness and effectively reach target consumer groups, particularly attracting audiences interested in cultural and entertainment products as a well-known French cultural product retailer. With its prime commercial location, high-net-worth precise audience, omnichannel broadcasting capabilities, and deep synergy with retail scenarios, it has become a premium media choice for brands to reach Paris's core consumer groups. Its advantages concentrate on four dimensions: scenario adaptation, audience precision, mature technology, and brand empowerment, achieving efficient integration of advertising exposure and commercial conversion.Located next to tourist landmarks such as the Arc de Triomphe and Champs-Élysées, and just a 5-minute walk to Charles de Gaulle–Étoile station, it covers a daily flow of 150,000–200,000 local customers while also benefiting from international tourist traffic, forming a dual traffic matrix of high-end local residents and global tourists, with a total weekly footfall of 580,000. Its geographical advantages, audience coverage, and display effectiveness still provide high investment value.As digital media in a high-end retail setting, its investment value is reflected in five dimensions: prime location with dual traffic, precise audience with high conversion, retail scenario for immediate conversion, omnichannel linkage for brand empowerment, and stable revenue with long-term appreciation. In France, where the digital advertising market grows by 8.2% annually, this store screen, with its scarce high-end commercial location and retail conversion ecosystem, has become a premium investment target for brands aiming to reach the core consumer segment in Paris.
