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- Media Map
| Area：Changchun | Type：Community | Frequency：0 |
| Address：1188 Pudong Road | Format：barrier gate | Duration：0 |
| Location：Tobacco Community | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
The residential community implements closed-management access, meaning all vehicles and pedestrians must pass through a barrier gate entrance daily. Residents are exposed to advertisements on average 2–4 times per day, with monthly exposure exceeding 60 times. During the 3–5 seconds waiting for the barrier to lift, viewers naturally focus on the displayed content, resulting in non-selective attention, nearly 100% reach, and deep psychological retention—far surpassing the incidental browsing effects of traditional outdoor media.
The community is located in the core area of the Economic Development Zone, with mature transportation infrastructure. Both driving and commuting by public transport are very convenient. With 115 bus stops nearby and a dense road network, barrier gate advertisements indirectly tap into regional traffic flows.
As a mature community at the intersection of Dongsheng Street and Pudong Road, entrance advertisements are not only prime advertising assets but also an important vehicle for capturing traffic from key transportation hubs. Leveraging the community’s stable residential environment, precise audience profiling, and convenient location, barrier gate ads here offer a unique advantage of forced reach, high-frequency penetration, and precise conversion, making it a preferred medium for brands seeking to deeply engage community markets and bridge the last mile of consumer engagement.
The community is adjacent to a light rail station, with future subway line planning, generating high traffic flow and wide advertising reach. Vehicles entering and exiting the community must stop for 3–5 seconds to wait for the barrier to lift, ensuring forced viewing. This covers all vehicle-owning residents, visitors, and nearby merchants, achieving precise one-car, one-barrier, one-audience engagement.
Based on precise audience targeting for advertisements, leveraging the natural advantages of the community environment, and centered on delivering diverse value, it serves not only as a high-quality medium for brands to capture community traffic but also as an important bridge connecting household consumption scenarios with the regional business ecosystem, providing advertisers with efficient, precise, and high-return communication solutions.
With four core strengths—precise audience targeting, high-frequency forced exposure, community scene endorsement, and cost-effective communication—it has become the golden media choice for brands looking to penetrate Changchun's mid-to-high-end community market. It is one of the best media channels to accurately reach mid-to-high-end community consumers in Changchun. By combining precise targeting, forced exposure, community trust, and cost-effectiveness, it helps brands stand out in a fiercely competitive market and achieve marketing goals of small investment with high returns. It is particularly suitable for real estate, automotive, home furnishing, education, finance, and local lifestyle services.
Its unique household structure and location attributes make community entrance barriers a highly promising investment target. Unlike general community advertising, this neighborhood’s advertisements not only benefit from the natural advantages of community scenarios but also leverage the consumption characteristics of its exclusive population, creating a precise, efficient, and high-return communication loop, making its investment value worth deep exploration.
With precise coverage of mid-to-high-income groups, forced communication features, and cost-effectiveness, this advertising medium has become a premium choice for brands deeply engaging with the high-end community market in Nanguan District, Changchun. It is especially suitable for advertisers who need to accurately reach employees of government, corporate, and institutional sectors.
