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| Area：Changchun | Type：Outdoors | Frequency：120 |
| Address：1881 Renmin Street, Chaoyang District | Format：led | Duration：15s |
| Location：Changchun Department Store | Min Qty：1 | |
| Size：19mx30m =570㎡ | Min Period：week |
Located at the intersection of People's Avenue, the longest main street in Asia, and Chongqing Road, a century-old commercial street, the area is surrounded by key political, business, and cultural landmarks, including the provincial government, municipal committee and government, Shangri-La Hotel, Zhuozhan Shopping Center, Wanda Plaza, Guomao Shopping Center, and Rolling Stone Plaza.
The LED screen naturally integrates into local consumption, intercity business travel, and government interactions, covering an average of 250,000 pedestrians and 300,000 vehicle passages per day. Among these, 65% are middle-aged and young consumers aged 25-55 with high spending potential. Advertising here allows brands to leverage the commercial atmosphere to enhance high-end recognition, reach domestic tourists through cultural and tourism traffic, and boost credibility via government scenes, achieving a deep resonance between scenario attributes and brand messaging, laying a solid foundation for attracting long-term high-end brand investments.
As a landmark outdoor media in the core business district of Changchun, its core investment value lies in precisely targeting outdoor advertising scenarios to empower brand recognition. Through the dual drivers of deep integration into consumption scenarios and high-frequency exposure for memory retention, it establishes a high-conversion, high-premium, and high-stability investment value system, making it an excellent choice for investors looking to enter the Northeastern outdoor advertising market.
By deeply tying to consumption scenarios to empower brand value, and using high-frequency, high-impact communication to capture audience awareness, it ultimately transforms location and hardware advantages into sustainable investment returns, perfectly exemplifying the investment logic of high-quality outdoor media: scenario as foundation, awareness as core.
The core competitiveness of LED screens lies in precisely targeting outdoor advertising scenarios and leveraging the underlying logic of brand engagement and mental occupancy. It deeply integrates the traffic advantages of Chongqing Road's core business district, the contextual richness of century-old commercial establishments, and the highly frequent exposure of advertising, achieving precise resonance between brands and target customers while constructing a high-stability, high-premium, and high-conversion value system for investors.
With its unique scenario value and technical features, it has become the golden medium for brands to connect with quality consumer groups and convey key messages. Its core strengths stem not only from the technical capabilities of LED screens themselves but also from the traffic accumulation and scenario resonance of landmark commercial properties, forming a unique competitive edge distinct from ordinary outdoor media.
The LED screen at the department store, thanks to its unique scenario value and technical characteristics, has become a golden medium for brands to connect with high-quality consumers and deliver core messages. It also establishes an investment value high ground that combines stability with growth potential. Leveraging the digital capabilities of the screen
As a landmark media in the core commercial district of Changchun, advertising on this LED screen can significantly enhance brand awareness and high-end image, making it an ideal choice for brand exposure. With its prime location, massive screen size, and enormous foot traffic, it has become the preferred outdoor media platform for many brands entering the Changchun market and boosting their brand influence.
