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| Area：Changchun | Type：Community | Frequency：0 |
| Address：1646 Liuying East Road | Format：barrier gate | Duration：0 |
| Location：Guangji Jingyue Residential Community | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
Located at the intersection of Liuying East Road and Wutong Street, belonging to the Changying Century City business district of Jingyue District, close to the Spring Institute of Optics and Mechanics of the Chinese Academy of Sciences, is one of the gathering places for scientific research talents in Jingyue High-tech Zone, within 3-5 seconds of waiting for the pole to be raised, the audience's eyes naturally focus on the picture in front of them, forming a non-selective gaze to achieve a nearly 100% arrival rate and repeated reinforcement memory
Located at the intersection of Liuying East Road and Wutong Street in Jingyue High-tech Zone, close to the Spring Institute of Optics and Mechanics of the Chinese Academy of Sciences, it is the core gathering place of scientific research talents in Changchun, surrounded by a number of universities, scientific research institutes and high-end residences, forming a closed →→loop of scientific research-residence-leisure
Accurate advertising coverage of high-income scientific research groups in Kochi, compulsory communication characteristics and cost-effective advantages have become a high-quality media choice for brands to deeply cultivate the scientific research circle market of Changchun Jingyue High-tech Zone, especially suitable for advertisers who need to reach scientific research institutions, universities and other Kochi groups, and help brands achieve accurate communication and efficient conversion
The advertising space is independent of other media in the community advertising vacuum zone, the quiet environment reduces information interference, improves brand memory points, enhances the recognition and deep impression of advertising content, and naturally forms a stay of more than 30 seconds during the take-off and landing of the barrier, and the advertising information is forced to reach, and the daily exposure frequency reaches more than 5 times, strengthening the audience's memory and enhancing brand recognition through high-frequency repetition
The core competitiveness of advertising lies in the triple combination of precisely targeting the highly educated scientific and research elite in the optical machinery sector, forced uninterrupted exposure, and high-value conversion potential. It is a rare and high-quality media for brands to deeply cultivate the high-end scientific research market in Changchun Jingyue High-tech Zone and reach highly educated, high-income groups, particularly suitable for precise placements for technology, high-end automotive, financial, and investment brands.
The only entrance and exit for vehicles in the community is a mandatory passage for all vehicles and pedestrians, creating a forced interception effect. Vehicle arrival rate is 100%, community resident reach is up to 98%, and passerby reach is approximately 76%. Vehicles must stop to wait for the barrier to lift, ensuring effective delivery of advertising information.
As the only mandatory visual touchpoint at the community entrance, this media’s irreplaceable positional advantage, precise and high-quality audience, and efficient communication capability make it a golden spot for community media advertising in Jingyue District. This dual-reach model allows advertisements to deeply impact fixed community residents while also radiating to the surrounding three-kilometer commercial area through mobile populations, forming a communication loop that penetrates the community internally and spreads outward externally.
Barrier gate advertising is a community-level strategic medium focused on high-net-worth individuals, forced scenarios, low-noise environments, and high cost-effectiveness. This form of advertising, through precise targeting, forced exposure, and low interference, can achieve efficient conversion at a controllable cost.
