Media Resources

Occupying the prime core location of the terminal building, it covers the mandatory passenger flow routes leading from the departure hall to all boarding gates. All international departing passengers and intercontinental transfer passengers who have completed security checks will pass through this area. It serves as a key stopover space for passengers to wait for flights, rest, shop duty-free goods and await transfers.

Passengers travel back and forth between duty-free shops and boarding gates. They are exposed to advertising screens twice during the two legs of their trip, creating bidirectional repeated exposure and effectively boosting brand recall. Suspended large screens deliver stronger visual impact and serve as the natural visual focal point of the entire passage.

Media is deployed along the only mandatory route for international passengers after customs clearance and baggage collection on their way to the airport exit. There are no diverging paths or alternative routes, enabling 100% coverage of all inbound business travelers, tourist passengers and transfer inbound passengers.

The baggage claim hall features a closed-loop circulation route. All arriving passengers must enter this area to wait for their baggage after completing immigration inspection and clearance. There are no diversion routes or detours, enabling full coverage of 100% of arriving passengers.

Media not only undertakes the basic function of displaying flight information, but is also the core carrier for brands to conduct high-frequency, full-coverage communication, distributed at every key point along the passenger flow, forming a seamless corridor of light and shadow from check-in, security check, and waiting areas to baggage claim and transportation transfers.

The terminal 2 landside departure booth resources are mainly concentrated in the central island area of the spacious and bright departure hall and the passageways on both sides. Passengers in the landside area are at the beginning stage of their journey, which makes the information transmission efficiency of the booth media much higher and can establish a deeper level of brand memory.

The airport LED in the arrival hall is usually positioned above the passage connecting the baggage area and public transport hubs, or in a prominent central location in the hall. With its grand scale and outstanding visual performance, it has become a strategic high ground for the brand to welcome global VIPs and establish a first impression.

Located at the mandatory transit point for arriving passengers, all international arrivals stop here to wait for their luggage. The average dwell time is 5-15 minutes, achieving 100% coverage of arriving passengers' attention and effectively amplifying brand impact.