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- Specs
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- Media Map
| Area：International | Type：airport | Frequency：648 |
| Address：Cairo International Airport, Egypt | Format：led | Duration：10s |
| Location：T3 International Arrival Hall | Min Qty：2 | Operating Time：6-24o'clock |
| Size：5.00 m (W) x 2.00 m (H) | Min Period：month |
The media consists of 2 independent high-definition digital screens. Suspended directly above the passenger thoroughfare, the installation breaks the limitations of traditional wall-mounted setups and creates an "overhead visual focal point", achieving 100% audience reach in high-foot-traffic areas. The overhead suspended installation is the core highlight of this location. Freed from ground support columns and wall constraints, the large screens have no physical obstructions and offer a broad 360° viewing angle, serving as a striking aerial visual landmark within the spacious arrival hall.
Suspended overhead hoisting is a special high-altitude installation method for LED screens. Its biggest advantage is that it occupies no ground space and delivers unobstructed views. In open, crowded areas such as the international arrival hall, suspended screens can be hung above passengers’ heads. They meet the demands of information dissemination and brand display without blocking passengers’ sightlines or travel paths, enabling seamless integration of the screens into the architectural space.
The media adopts a ceiling-suspended hoisting design with two separate high-definition large screens. Each screen measures 5.00m × 2.00m. The two screens can play content independently or display brand materials synchronously in linkage. Boasting extensive visual extension and a strong three-dimensional effect, they naturally form a dedicated visual landmark within the open and transparent terminal building. This location represents one of the few premium digital media spots in the arrival hall capable of full-area coverage.
Located along the central atrium corridor that passengers must pass through to collect baggage and exit the terminal, this location achieves 100% coverage of all inbound passenger flow. Unlike quick-through passage locations, passengers move at a relaxed pace in this area, allowing sufficient effective viewing duration for advertisements and delivering stronger message penetration. The overhead hanging structure avoids obstructions from columns and walls, while the wide viewing range consistently ensures exposure efficiency. The media enjoys a stable audience base and high recognition among advertisers.
Installed in the core atrium area of the T3 International Arrivals Hall, it serves as a visual focal point on the mandatory route for inbound passengers collecting baggage and heading to the exit. Passengers continuously pass through this area as they leave the baggage carousels for the hall exit and receive advertising information throughout their journey. The overhead suspended mounting eliminates blockages by walls and columns, offering broad horizontal and vertical viewing angles with excellent long-distance recognizability. It supports independent creative deployment or coordinated brand display to fully showcase brand image.
As the primary aviation hub boasting the largest passenger volume and strongest commercial influence across North Africa, it benefits from deepening China-Egypt economic and trade ties, the recovery of North African tourism and the upgrading of cross-border commerce. The advertising media maintains steady and sustainable commercial appreciation potential in the long run. The suspended LED display in the T3 International Arrivals Hall features a distinctive overhead setting, high-quality passenger traffic and cost-effective advantages, making it a premium and low-risk investment option for entering Egypt’s DOOH digital out-of-home advertising market.
