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- Specs
- Advantages
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- Media Map
| Area：International | Type：airport | Frequency：432 |
| Address：Cairo International Airport, Egypt | Format：led | Duration：20s |
| Location：Outdoor Area of T2 Arrivals | Min Qty：1 | Operating Time：6-24o'clock |
| Size：17.00 m (W) x 6.00 m (H) | Min Period：month |
Positioned on the only mandatory route for passengers after baggage claim and before departure, it delivers 100% visual coverage with no detour options. During passengers’ average 20–30 minutes of stay, advertisements focusing on transportation, hotels, car rental, duty-free shopping and other services achieve a markedly higher conversion rate than those in other areas. Its lifelike image quality and powerful visual impact can instantly capture pedestrians’ attention and bring passengers an immersive visual experience.
This advertising medium is a 5D corner outdoor high-definition LED digital screen located in the outdoor arrival area of Terminal 2. As a special-shaped corner outdoor large screen facing vehicle and pedestrian traffic at the terminal arrival exits, it serves as the first major advertising landmark encountered by arriving passengers exiting the terminal. The special-shaped corner structure enables multi-angle visibility, covering both walking passengers and drivers and passengers in pick-up vehicles. It can display stable and clear images both day and night, and its 4K high-definition specification is ideal for creating striking brand visuals.
Boasting a mature and stable playback system, the medium operates for 18 hours daily, covering all arrival periods of flights throughout the day. It features a standard 20-second advertisement duration with 24 playback cycles per hour, achieving a steady average of 432 exposures each day. Exposures are evenly scheduled with no gaps. The location covers both pedestrian flow exiting the terminal and incoming pick-up vehicle traffic, reaching two groups of audiences: pedestrians and motorists. It makes up for the communication limitation of indoor airport media, which only targets passenger flow inside the terminal building.
The arrival area is a mandatory passage for passengers to proceed to the pick-up zone or transport hubs after entering the country and collecting baggage. It is also one of the most crowded zones within the terminal building. LED screens installed here can achieve extensive coverage of both domestic and international arriving passengers. Passengers usually stay for a long time while waiting for baggage or greeters with concentrated attention. Dynamic visuals on the LED screens can quickly capture passengers’ attention, enabling forced exposure and strengthening brand recall.
This media is an independent special-shaped digital screen at a corner, measuring 17.00m × 6.00m with a 3840×2160 4K ultra-high resolution. Its unique folded angular design enables multi-angle visibility and delivers a naked-eye 5D stereoscopic visual effect. Boasting outstanding recognizability in the outdoor terminal environment, it naturally serves as a regional visual landmark. Both pedestrians and passengers in low-speed vehicles have sufficient time to view advertisements, which effectively improves information reception efficiency.
This LED screen is more than merely an advertising placement. Through in-depth linkage of premium scenarios, high-value audiences and upscale brand image, it empowers brands to achieve leapfrog growth and expand regional market share as well as brand influence. Investment in this media delivers value not only in short-term sales conversion but also in long-term brand equity accumulation. It helps brands establish a value chain connecting premium scenarios, high-value audiences and upscale image, generating sustainable competitive advantages.
