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A light box refers to a standalone, pillar-type, multi-faceted large luminous advertising device, usually standing in the central passage between baggage carousels or in the middle of waiting areas, resembling a modern art sculpture and serving as the absolute focal point of passengers' attention when retrieving their luggage.

A scrolling lightbox is a classic media format that combines the high-definition image quality of traditional lightboxes with dynamic switching functionality. It is usually installed on the side walls of airport boarding corridors, on the sides of pillars, or near the passageways by boarding gates, and uses a mechanical device to automatically cycle through images between advertisements.

Located after domestic security checks and on the way into the boarding hall, this is a place everyone must pass through. It is the most crowded area with the widest view. Contracting the pillars here means that the brand becomes the first impression of travelers after entering the boarding area, and the long gaze duration achieves deep immersive exposure.

The domestic departure area of T3C has an extremely long linear circulation path, extending from the security checkpoint to various remote boarding gates, with a total length of several hundred meters. Wall lightboxes rely on this narrow physical space, being embedded on the walls in a continuous or spaced manner, forming a unique brand corridor in the waiting area.

The average waiting time during the boarding window period can reach 40 minutes to more than an hour, or in prominent locations of the core rest area. The double-sided design allows travelers to have a complete visual experience no matter from which direction they approach the main corridor, achieving full information coverage without blind spots.

In the spacious second-floor hall of GTC, the large display area creates a strong sense of visual oppression and impact. Whether travelers come from the east or west side, they can clearly see the content on the screens. The daily number of people reached is huge, making it a truly traffic-driving engine.

In the departure lounge of the international terminal, the pillars are physical elements that passengers cannot avoid in their movement paths. By naturally integrating advertising content with the architectural lines, no matter whether passengers are walking from a distance, their eyes will naturally be drawn to the high-resolution images on the pillars.

Located at the only exit passage of T2 arrivals, it ensures 100% mandatory exposure to both arriving passengers and people picking them up, with no detours, no omissions, and zero escape of exposure. The effective ad reading rate and memory retention rate are greatly improved, with 360° surround visual impact without any blind spots.