The main screen located directly above the entrance of the security hall has an ultra-large display area, resembling a digital canopy stretching over the heads of travelers. In the queuing area in front of the security checkpoint, multiple screens of approximately 27 square meters form a visual array.
They are usually positioned in prominent locations in the ticketing hall, in waiting areas in front of security checkpoints, and in the corridors leading to the boarding gates. The screen content can maintain clear contrast and vibrant colors, ensuring that the advertising images still have strong visual penetration in the complex lighting environment of the airport.
The domestic electronic display machines located on the second floor undoubtedly occupy the throat of the traffic. They are not just a set of scattered electronic screens, but a high-density visual matrix that firmly captures the attention of high-net-worth individuals in the last physical space before passengers are about to board, beneath ten thousand meters of altitude.
The screen located above the domestic and international arrivals exit of T2 is the golden eye in this ecosystem. It is not just a display screen, but also the first visual anchor point where travelers refocus on the real world after a long-haul flight.
Light boxes are usually wrapped around the large load-bearing or structural columns at the exits of the baggage hall, using the three-dimensional shape of the columns and their throat position to provide a final brand interception and impression reinforcement for travelers about to complete the baggage claim process.
The connecting passageway is usually a relatively enclosed, narrow space where passengers' activities are restricted, their line of sight is unobstructed, and there are no other distractions. The billboards on both sides become the only visual focus, attracting much more attention than an open hall.
Installed at the entrance of the baggage hall, the archway of a passage, or at both ends of a connecting corridor, it resembles a brand gate. When travelers pass through this gate, they officially enter or leave the baggage waiting area. The media format takes advantage of the natural focus of the architectural structure to perfectly integrate advertising with the spatial circulation.
The corridor is the necessary path for passengers to take after finishing their flight and collecting their luggage, leading them to the crowd of people picking them up or to ground transportation. Landing light boxes, with their independent standing form, moderate height, and flexible layout, have become the most conspicuous visual landmarks along this dynamic route.