The outdoor drop-off area on the departure level is a must-pass route for all passengers arriving by private car, ride-hailing service, or taxi to enter the terminal. The line of sight naturally sweeps toward the terminal entrance and the surrounding open space, making outdoor billboards placed here the focal point of vision.
When passengers smoothly pass through security, they naturally merge into the east and west corridors, heading towards their respective boarding gates. The corridor environment is relatively quiet, and the walking pace of passengers slows down. Their attention naturally turns to the spacious and bright lightbox media on both sides, ensuring the efficient delivery of brand information.
The airport light boxes arranged in this area often occupy the golden angle of passengers' horizontal or upward view. Whether it is the huge wall light boxes or the exquisitely designed light box images, they become a visual focal point for passing the time.
The billboard is located at the center of crowded areas or at exit choke points, creating a 360° visual enclosure with no blind spots, ensuring that whether it is hurried travelers or relatives and friends waiting, their gaze is compulsorily guided to the brand display.
Located in the core area of the departure security check on the second floor of the terminal, directly facing the queues and inspection channels for passengers, occupying a prime visual position in the departure flow, it is a highly recognizable and high-quality communication medium within the airport.
The LED screen located directly above the security checkpoint, with its grand scale and unavoidable visual tension, is not only a platform for information dissemination but also a strategic high ground for the brand to make the last and most profound mental imprint on travelers before they enter the enclosed flight space.
The electronic screen machines exhibit features of full-area coverage with an emphasis on key points in their layout. Composed of dozens of high-definition electronic screens, they are widely distributed in core areas such as domestic departure check-in areas, security checkpoints, boarding corridors, and arrival baggage claim halls.
The screen is suspended directly above the entrance of the security checkpoint hall, creating a unique up-looking perspective. All departing passengers must pass through this area before entering the restricted zone. It is not only a crucial thoroughfare where crowds converge, but also the final boundary for passengers transitioning from the public area to the private waiting area.