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The corridor extending outward from the arrivals level on the first floor of Terminal 1 is the necessary passage for passengers moving from the main terminal building to the transportation center. Combined with the internal lighting of the bridge, it forms a bright luminous body, creating a strong visual impact, like a branded light and shadow tunnel.

The light boxes on both side walls of the cross-regional hall located in the arrival hall on the first floor of Terminal 1 are symmetrically distributed on both sides, forming a tunnel effect. Passengers, no matter which exit they head for, are surrounded by the images on both sides, covering 100% of all arriving passengers who have completed baggage claim and are ready to leave the airport.

The lightbox is arranged on the floor along the inevitable route exiting the baggage claim hall, with an open and unobstructed view and no diversion of pedestrian flow. Whether it is business travelers or regular commuters, they will be confronted with the display at close range when leaving, accurately filtering out ineffective traffic and achieving efficient, comprehensive reach.

The baggage claim exit lightbox is the final visual checkpoint for passengers after collecting their luggage and before leaving the airport. As a critical link connecting the baggage claim area to the ground transportation center and the arrivals hall, the media in this area has a very high interception rate and conversion value.

The core wall area of the domestic arrivals baggage claim hall on the first floor, located directly above and around the baggage carousel on prominent walls, is the main visual medium for all domestic arriving passengers while collecting their luggage and is considered a scarce fixed wall media on the airport's arrival level.

The side that is convenient in the direction of travel will first capture the attention of passengers, forming a 'first impression' of the brand. In the design of arrival corridors in domestic terminals, passengers usually proceed unidirectionally along the corridor after coming down from the jet bridge or stairs/elevator.

The core advantage of light boxes lies in 100% coverage of domestic arriving traffic, large-scale adjacent strong visuals, prime sightlines, high-net-worth individuals, low environmental interference, long exposure time, and the core traffic of the free trade port, making it a top-reaching medium for brand image and regional penetration.

The arrival corridor on the first-floor arrival hall is the first touchpoint lightbox media for passengers concluding their air journey and formally stepping onto Hainan Island. With its unique geographical location and the psychological state of the audience, it demonstrates an irreplaceable communication advantage.