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- Media Map
| Area：Xian | Type：Outdoors | Frequency：240 |
| Address：No. 332 East Qujiangchi Road | Format：led | Duration：15s |
| Location：W Hotel The World | Min Qty：1 | Operating Time：10-22o'clock |
| Size：30㎡ | Min Period：week |
As a rare three-dimensional multi-faceted cube creative LED media in Qujiang, it completely breaks the exposure limitations of single viewing angles offered by traditional single-sided large screens. Featuring a seamlessly spliced polyhedral structure paired with smooth three-dimensional visual effects, it enables multi-dimensional simultaneous ad viewing by long-distance two-way traffic on roadways, close-range pedestrians on sidewalks, and tourists circling Nanhu Lake, delivering 360-degree full coverage exposure without blind spots. With the same ad placement frequency, its audience reach efficiency far outperforms conventional flat LED screens.
This outdoor creative LED column shaped like a three-dimensional cube adopts seamless multi-screen three-dimensional splicing and synchronized image playback from multiple angles. Unlike traditional single-sided flat large screens, it achieves all-round exposure with no blind spots. Boasting three core strengths—an innovative three-dimensional shape, close-foot traffic access, and viral potential for social media among internet-famous spots, this media precisely targets young, luxury-oriented high-net-worth groups. Endowed with the urban IP attributes of elegance, youthfulness and internet fame, it stands out as a highly distinctive street-side creative media location in Qujiang.
Rooted in the landmark IP of the world’s 33rd ultra-luxury trendy W Hotel, it sits adjacent to a 50,000-square-meter sophisticated commercial complex and office towers housing 74 leading enterprises. Integrated with three urban positioning labels: high-end, trendy and internet-famous, it distinguishes itself from ordinary roadside media sites by drawing three major streams of visitors: high-end business and hospitality guests, tens of millions of cultural tourism check-in visitors, and local middle-class leisure crowds. Its 15-second ads rotate evenly 240 times per day with consistent and stable airing frequency, covering core consumption scenarios throughout the day including daytime shopping and nighttime sightseeing, and delivering outstanding brand recall.
The large screen represents the perfect integration of "core traffic, top-tier visuals and emotional resonance", offering brands a premium marketing platform that enables not just visibility, but also memorability and widespread discussion. Leveraging the massive foot traffic of hotels and leveraging stunning LED technology alongside creative content, it delivers phenomenal exposure opportunities, serving as a super medium for brands to spark viral conversations, craft trendy brand identities, and unify brand building with measurable marketing results.
This media asset delivers three core values: close-range pedestrian foot traffic, long-distance vehicle traffic coverage across the entire area, and viral social media dissemination among internet influencers. It is ideal for brands targeting young demographics with high-end trendy positioning to build urban brand momentum, drive store footfall, and launch topic-based marketing campaigns. Housed within a super five-star trendy hotel in Northwest China, the venue boasts a sleek, contemporary overall design. Tourists and short-video creators actively capture footage featuring the cube column, Nanhu Lake and the W Hotel building in a single frame, granting it inherent potential for viral social sharing online.
The avant-garde, trendy three-dimensional design of the cube column, paired with the minimalist architecture of the W Hotel and the night scenery of Nanhu Lake, forms an iconic internet-famous photo spot in Qujiang District with innate powerful social sharing appeal. Tourists, local residents and short-video creators regularly film advertising content displayed on the cube column and create derivative content to share voluntarily on Douyin and Xiaohongshu, achieving dual communication effects: long-term offline landmark exposure and cross-platform viral social dissemination across the entire internet.
