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| Area：Xian | Type：Outdoors | Frequency：240 |
| Address：No. 332 East Qujiangchi Road | Format：led | Duration：15s |
| Location：W Hotel The World | Min Qty：1 | Operating Time：9-21o'clock |
| Size：长 52.26m × 高 23.7m | Min Period：week |
The large screen is installed on the sloped facade of the top floor of W Hotel at Wanzhong International. It is the sole 649-square-meter giant rooftop LED screen around Qujiang South Lake, with no high-rise buildings blocking the view in the surrounding area and a maximum visible distance of 2 kilometers. Its images can be clearly seen from the lake-circling bridge, footpaths on both banks of the South Lake, vehicles traveling along major Qujiang thoroughfares, and surrounding residential compounds. Boasting superior long-distance visibility far exceeding ordinary wall-mounted street-side LED screens, it serves as a natural urban visual landmark for the Qujiang area.
This location witnesses a massive daily flow of pedestrians and vehicles, with the number exceeding 1,980,000 during core broadcasting hours. Benefiting from an unparalleled geographic location and strong commercial radiation capacity, it stands out among numerous out-of-home media thanks to its enormous size and stunning visual impact, which can instantly grab audiences’ attention. It covers an extremely broad demographic, delivering outstanding advertising communication effects.
This media asset is a scarce, one-of-a-kind regional resource with no competing screens of equivalent size or viewing angle to split audience attention. Rooted in the landmark IP of the world’s 33rd ultra-luxury W Hotel and equipped with tens of millions of yuan worth of building lighting art installations, it is an awe-inspiring urban landmark media in Xi’an and even the entire northwest China. It features strong positioning advantages for high-end brands, targeting consumers with high spending power, refined aesthetics and independent decision-making authority, making it a perfect match for high-end brand marketing demands.
The large screen is installed on the sloped exterior facade of the top floor of W Hotel, with an unobstructed view free from tall buildings. Its marked maximum visible distance reaches 2 kilometers, enabling clear capture of footage of the lake-circling bridges, walkways on both banks of South Lake, and vehicle traffic on surrounding urban roads. The surrounding area is home to high-end hotels, commercial office buildings, cultural tourism scenic spots and popular commercial blocks, drawing foot traffic including high-end business professionals, cultural tourism visitors, middle-class self-driving travelers and local high-consumption residents. It serves as a core outdoor communication carrier for Qujiang Cultural Tourism in Xi’an and premium brands.
W Hotel inherently carries high-end labels of trendiness, luxury and youthfulness. The large screen is deeply integrated with this landmark building, so brand placements can directly leverage the endorsement of the city’s premium IP to rapidly boost brand credibility and upscale positioning. It acts not only as a core venue for cultivating high-end social circles in Xi’an, but also a high-quality communication medium for brands to create benchmark urban cases in Northwest China and achieve comprehensive mental penetration among target audiences, delivering far stronger marketing empowerment than conventional street-side outdoor media.
This site features extremely scarce, monopolistic media resources with formidable competitive barriers. Compared with large screens in core downtown business districts that force audience attention, it boasts a lower cost per thousand impressions and outstanding cost-performance advantages. Versus ordinary residential communities, it leads comprehensively in traffic density, coverage scope and audience quality. Combining urban regional brand endorsement with tangible local precise customer attraction, it stands as the top choice of premium outdoor advertising resources for brands to expand customer bases, deepen market presence and stage marketing campaigns for key festivals and events.
